How relevant is your accountancy firm’s marketing?
Researchers have determined that over 25% of the emails landing in your inbox are SPAM – irrelevant messages sent on the internet to many recipients.
We all get spam, emails that are irrelevant, potentially containing a virus and basically just a complete waste of time.
So, as an accountancy firm using emails to market your products and services, how to do you engage your clients and future clients so that they respond positively to you?
The answer is: relevant, high-value content…
Relevance is your marketing best friend.
When your email marketing is not relevant, it’s not good.
Relevance matters not only because it provides targeted high value content, but also because it builds trust in you (the sender). It makes the reader willing to read on.
If the reader (your client/prospect) receives an email about a specific subject that interests them, or a specific subject they have an issue with – then you have their attention.