TRULY REMARKABLE BEHAVIOUR BY A LARGE ACCOUNTANCY FIRM! IF a top 100 firm does DIFFERENT so can you, can’t you?

You can see a youtube video of the managing partner of a large accountancy firm BEING BRAVE, happy to be different with his team. Some would call it being daft – he wouldn’t agree!

If you don’t want to watch the whole video start at minute 6.00 and watch the managing partner start it all off.

WHY BOTHER LOOKING?

- Because the video was responsible for the firm winning a very high profile client
- It transformed their ability to recruit high-quality people to the firm and
- Truly set the firm head-and-shoulders above their competition plus
- Thousands of YouTube and Twitter hits have done them no harm too

Marketing is as much about being different as it is about being better (probably more so because of the uber-busy lives we live).

Does it pay to be different? You Bet! Here’s a top 100 firm in the USA showing us all how to be seriously different and seeing it work.

http://www.youtube.com/watch?v=v1osnKQ9lHI

Watch out for the blue gloves – cool branding me thinks.

And here’s an article describing the detail behind this video and another they made last year. It also shares the successes they have experienced as a consequence of making the decision to BE DIFFERENT.

http://www.accountingtoday.com/ato_issues/26_2/a-firm-gone-viral-WSB-YouTube-61602-1.html

What are you doing that is BRAVE and a bit DIFFERENT?

What have you done in the past that has brought you worthwhile recognition by being DIFFERENT?

This entry was posted on Thursday, February 16th, 2012 at 12:36 pm and is filed under Remarkable Leadership, Remarkable Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.