Why would you want your firm to be remarkable?

Because…

…if your firm was ‘worthy of notice’ (the Oxford English dictionary definition of remarkable) you’d either be brilliant at what you do or appalling at it.

Playing at being ‘Joe Average’ does not get you noticed.

For example:

When did you last rush back from a meal at a pub and rave on to your neighbour about how absolutely average your meal was, or the service was?

You don’t do it, it would be daft.

Not surprisingly your customers don’t do it after experiencing your accountancy services – unless their experience was either exceptional or appalling.

Now here’s the rub…

We think a remarkable practice is a growing practice (growing profits that is). And adding new high-value clients is one way of achieving this.

And from our experience of working with accountancy practices most new clients of value have been recommended by someone. A client or a contact.

It follows then that you can increase this flow of new business (and improve your profitability) by becoming more and more worthy of notice, by becoming more and more remarkable.

The essence of being remarkable is simple:

Exceed your promises

If you don’t exceed your promises then you’ll have disappointed clients. They will not promote you positively – quite the opposite. They may even opt to leave for another accountancy firm.

Don’t promote what you can’t promise – Don’t promise what you can’t deliver…

A simple concept that is easy to say harder to implement.

There’s help at hand…

‘Remarkable Practice’ helps a handful of accountancy firms each year become more and more remarkable.

You can do these things and become worthy of notice when…

1. You build the team, the processes and the systems that enable you to deliver ‘remarkably’ well on your core services

2. You create and develop the core marketing message for each and every service offer at your firm – including the catch-all message for your firm

3. You capture success stories from within your network of clients about how your firm and your services supported their success

4. You build a proactive marketing programme around your stories that clearly demonstrates that your promises are real and make a real difference

5. And, of course, you exceed your promises!

Don’t be surprised when, over time, this differentiates your firm in the minds of your clients and prospective clients. And don’t be surprised when this delivers the sustainable growth and sustainable success you want for your firm.

You might then be happy to call your firm a ‘remarkable practice’.

To find out more about working with Remarkable Practice email paul@remarkablepractice.com describing your firm as it is now and what you want it to be ideally like in 2 years time. Alternatively if you want to book a call with Paul email nickie@remarkablepractice.com to set one up.

You can look at some of our remarkable innovations for marketing accountancy practices at…

1. ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice

2. ‘WHAT’S POSSIBLE in your business’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…

And let’s get LinkedIn  http://www.linkedin.com/in/paulshrimpling