Most people don’t like ‘salespeople’…

If you ask your team to describe a typical salesperson, they may use words like 'pushy' or 'aggressive'. They may describe the car salesman in a shiny suit trying too hard to sell them a car they are not sure they want, at a price they're not comfortable with...

This version, with the salesperson holding all the strings, is outdated and is absolutely no longer the case!

The internet and social media have shifted the balance.

Before, it used to be ‘buyer beware’, as salespeople held all the information and, consequently, the power.

But now the internet allows for information equality. And it’s become ‘seller beware’.

Salespeople no longer wield all of the power!

Think about this scenario…you are ready to have a chat with a potential client, you have all your data and information about the products or services you want to sell…

…however, your potential client has done their own due diligence and have educated themselves on your products and services. They have compared them to the products and services offered by your competition, and they have all the reviews, feedback and information they need. It is likely that they have already formed an opinion by the time you are engaging in the sale!