The world of sales – love it or hate it, we are all involved in it.
Most of us either sell something or are sold something every day, probably without even realising it…
On your way to work today, the person on the radio will have sold you the idea of staying tuned in to their channel by telling you what is coming up next.
If you stop to fill up with petrol, the counter is full of non-petrol-related items that are tempting you to buy…
Selling is no more the exclusive remit of the salesperson. A new view of sales now determines your success, the success of your team and ultimately the success of your firm…
According to statistics, 10 in every 100 workers in the UK are involved directly in selling, But another research study of 9057 non-sales employees shows that 24 minutes of every working hour is dedicated to ‘non-sales’ selling…
The radio broadcaster, a teacher trying to sell the merits of the class she is teaching or a manager trying to explain the importance of deadlines…like it or not, we are all in sales. 10% of people are selling as part of their current sales job, and the other 90% are convincing you to make an exchange of time, effort or attention.
They are all convincing, cajoling, persuading…