Carolyn Everson is one of the worlds most influential social media people – she’s head of global marketing at Facebook.

In this brief 3 minute video she shares a couple of valuable insights into the job Facebook is meant to do for your accountancy brand.

She cites American Express as ‘one-to-watch’ because they have put Facebook in a pivotal role in their marketing. We have started watching AmEx for this reason – see our facebook page here http://www.facebook.com/pages/Remarkable-Practice/308672409145904.

I’m yet to be convinced about the merits of facebook so I’d welcome your thoughts?

Carolyn Everson also suggests that Facebook (and I’d include LinkedIn in this argument) is facilitating the move from disruptive marketing (eg adverts interrupting your enjoyment of a film) to one which seamlessly links with the customers experience.

See Carolyn in action here: http://www.youtube.com/watch?v=yPe8XQTF5v0&feature=related

What is your firm’s attitude towards ‘interuptive’ marketing versus ‘permission’ marketing?

What specifically have you done with facebook to make it deliver new leads for your firm?

Are there better things you should be doing with your time?

Paul Shrimpling

www.remarkablepractice.com

Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice

Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…

And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling

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