We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You might have seen Lenny Henry on the Premier Inn TV adverts promoting a good night’s
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Selling can come across as insensitive when times are tough… what should you do instead?
Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision and action.‘PUSHING’ at a time when everything is in turmoil, as it is thanks to
Respectful marketing in tough times requires care and attention…
In sensitive times it pays to apply high levels of care and attention about both what you communicate and how you communicate with all your clients.Accountants want to
A more predictable future for your accountancy firm
Managing the complexities that come with running an accountancy firm isn’t easy and made even harder if you are constantly lurching from good times to bad times.Some people
Your powers of persuasion determine the success of your accountancy firm
Persuasion definition - the action or process of influencing someone or of being influenced to do or believe something.At work and at home you spend much of your
A better work environment will bring rewards in your accountancy firm
How much better would your accountancy firm be if you could create the best environment and structure to get the best results from all your people?I’m sure within
Solve conflict in your accountancy firm with these three truths
Think of a conversation with someone you’ve been putting off…. Got it…You know you should tackle a discussion with this person, but it never quite seems the right
When it comes to negotiation in your accountancy firm – three isn’t a crowd…
Dealing with any negotiation can often be aggravated by the negotiating partners taking things personally or not understanding each other’s side of the issue or their needs.This can
A proven process to make better decisions in your accountancy firm
Your emotions have an impact on the business decisions you make in your accountancy firm.This isn’t a bad thing, but the key is to be able to identify
When it comes to rewards in your accountancy firm, variety is the spice of life!
Most of us like variety much more than predictability.Even something as simple as a voucher from a supermarket is more appealing when there are different options, we like