Use this 6-step process to hire the perfect person for the job, your team and your accountancy firm…

Hiring the right people is crucial to the success of your firm.Recruiting the right person is undoubtedly one of the biggest challenges that you as a leader or

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Use this 6-step process to hire the perfect person for the job, your team and your firm…

Hiring the right people is crucial to the success of your firm.Recruiting the right person is undoubtedly one of the biggest challenges that you as a leader or

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How did Google go from late starter to pack leader?

Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would

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Make a compelling guarantee front and centre of your accountancy firm

We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You might have seen Lenny Henry on the Premier Inn TV adverts promoting a good night’s

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Selling can come across as insensitive when times are tough… what should you do instead?

Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision and action.‘PUSHING’ at a time when everything is in turmoil, as it is thanks to

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Respectful marketing in tough times requires care and attention…

In sensitive times it pays to apply high levels of care and attention about both what you communicate and how you communicate with all your clients.Accountants want to

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A more predictable future for your accountancy firm

Managing the complexities that come with running an accountancy firm isn’t easy and made even harder if you are constantly lurching from good times to bad times.Some people

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Your powers of persuasion determine the success of your accountancy firm

Persuasion definition - the action or process of influencing someone or of being influenced to do or believe something.At work and at home you spend much of your

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A better work environment will bring rewards in your accountancy firm

How much better would your accountancy firm be if you could create the best environment and structure to get the best results from all your people?I’m sure within

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Solve conflict in your accountancy firm with these three truths

Think of a conversation with someone you’ve been putting off…. Got it…You know you should tackle a discussion with this person, but it never quite seems the right

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