It can be frustrating when you know you have the right product or service for your

‘Pre-suasion’ is the art of influence by capturing and channelling attention

We are all surrounded by stories or tales. In fact, over half of our conversations

Problems are always going to occur in any firm, it doesn’t matter how hard you

You are familiar with persuasion – getting someone to do something you want them

Getting the job done is so important in any firm that sometimes it means you might

What happens to your firm’s results when your clients think you do a magical job

We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You

Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision