Problems are always going to occur in any firm, it doesn’t matter how hard you
You are familiar with persuasion – getting someone to do something you want them
Getting the job done is so important in any firm that sometimes it means you might
What happens to your firm’s results when your clients think you do a magical job
We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You
Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision
In sensitive times it pays to apply high levels of care and attention about both
Managing the complexities that come with running an accountancy firm isn’t easy
Persuasion definition - the action or process of influencing someone or of being