Problems are always going to occur in any firm, it doesn’t matter how hard you

You are familiar with persuasion – getting someone to do something you want them

Getting the job done is so important in any firm that sometimes it means you might

What happens to your firm’s results when your clients think you do a magical job

We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You

Did the hard sell ever really work well?Selling involves ‘PUSHING’ for a decision

In sensitive times it pays to apply high levels of care and attention about both

Managing the complexities that come with running an accountancy firm isn’t easy

Persuasion definition - the action or process of influencing someone or of being