How did Google go from late starter to pack leader?

Late in the 1990s, 17 different search engines were fighting to dominate the web.Then along came Number 18 – Google.Normally someone arriving so late to the party would

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The numbers don’t lie when it comes to client loyalty

When it comes to growing your firm, it’s clear that you must take your client service seriously.How you handle your clients and how you treat them when something

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Here’s how to make your pricing structure irresistible to your clients and maximise the profits of your accountancy firm

Pricing can be a difficult subject to tackle and is even more difficult to get right, whether for a multi-million-pound company or for the local hairdresser on the

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Take more risk with a better guarantee for the success of your accountancy firm

There is no doubt that a compelling guarantee will give your firm a competitive advantage.Think of it like this:Two identical products, two identical services, two online book stores,

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Start with a yes-tag question and change the outcome of conversations with your clients…

Asking the right questions transforms the conversations you have with your clients.Asking the right questions builds better relationships with your clients.Asking the right questions turns prospects into clients.Start

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Use your brain the way nature intended in your accountancy firm

When you do more work and better work in less time you will better impress your clients, win more clients and grow your profits.Chances are, when your firm

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Get more from your people by encouraging initiative in your accountancy firm

You love it when a team member uses their initiative – every manager loves employees with initiative!When one of your team uses their initiative it generally means they

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Trust your team for success in your accountancy firm

The immediate need to work from home caused by the pandemic in March 2020 changed the way we all worked as a nation.For some working from home was

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Humanise the numbers in your Accountancy firm.

If you’re going to build and maintain profits and capital value in your firm, you’ll need the wholehearted support of a group of human beings. Your people, your

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Why risk the success of your accountancy firm – build the enthusiasm of your team…

When it comes to your firm's survival, and even growth, in these difficult times, the enthusiasm and commitment of your team is paramount. If you want your firm

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