Pricing can be a difficult subject to tackle and is even more difficult to get right, whether for a multi-million-pound company or for the local hairdresser on the
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Use your brain the way nature intended in your accountancy firm
When you do more work and better work in less time you will better impress your clients, win more clients and grow your profits.Chances are, when your firm
Make a compelling guarantee front and centre of your accountancy firm
We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You might have seen Lenny Henry on the Premier Inn TV adverts promoting a good night’s
When it comes to negotiation in your accountancy firm – three isn’t a crowd…
Dealing with any negotiation can often be aggravated by the negotiating partners taking things personally or not understanding each other’s side of the issue or their needs.This can
When it comes to rewards in your accountancy firm, variety is the spice of life!
Most of us like variety much more than predictability.Even something as simple as a voucher from a supermarket is more appealing when there are different options, we like
Get your accountancy firm’s marketing ‘sausage’ right first
When was the last time you took a close look at your marketing activity to see if it’s really delivering the performance you want?Before you jump in head-first
Train your team to challenge your clients for increased sales in your accountancy firm
Whether you sell complex solutions or simple products and services, one thing is clear, buyers are more informed than ever before.With the information they can gather online, including
Stop poor performance from holding your firm back?
The success of your accountancy firm relies heavily on the performance of your team. If they underperform, so will your firm.Employee satisfaction is key in any business, and
What if you’ve had client care wrong in your accountancy firm all this time?
Clients will only stay loyal to your firm if they have a good reason to. As a result, you have to work even harder to keep your clients
Lift your accountancy firm to new heights by building credibility
As a partner or senior manager, you believe in your accountancy firm and you believe in your firm’s products and services.However, this is all in vain if your