When consulting with partners of accountancy firms around the UK we often refer to a three-circle venn diagram describing the work of accountancy. The label of each circle
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What would happen if accountants were renowned for their world class customer care? Here’s a better question…
What would happen if you and your accountancy firm were renowned for world class customer care? 1. Would it improve client Loyalty? 2. Would it improve positive word-of-mouth
Does telemarketing really work in the long run for accountants?
It would be great to generate below a healthy, constructive and candid discussion about the value of telemarketing for accountancy firms. To kick start the discussion here’s two
If only more of your accountancy firm’s clients would complain…
…your accountancy firm would be more successful. It’s OK! I haven’t lost my marbles. And I’m deadly serious. In fact you should blog on this subject to your
What happens when you do the polar opposite of your competing accountancy firms?
Listening to an interview last week, with the renowned success strategist Bob Proctor, Bob reminded me of an important success concept. A concept too few accountancy firms grasp.
Accountants can learn a big lesson from Tesco
I’ve said it before: “Emotion sells” Buyers, your buyers, buy from you because of the way they feel about you and your accountancy firm. Yes they are buying
How important is price when business owners buy from your accountancy firm – or your competition?
This stimulating article asks two smart questions and compares the answers. The questions: 1. When you’ve lost a client or a proposal, what percentage of the time was
A valuable message for all accountants. Powerfully share the value of tax investigation insurance with your business owner clients…
This is from the FT: “A total of £434m was raised in tax and fines from investigations into small and medium-sized enterprises (SMEs) during the 2011-12 tax year.
What’s the single most powerful resource accountants can use to build their reputation, credibility and word of mouth recommendations?
If you are a regular visitor to my blog you’ll already know about my obsession with stories and why they matter to accountants. Why? If you want a corporate perspective
A solid reason for a business owner to switch accountants
This is a ‘stating-the-blatantly-obvious’ sort of juggernaught. But it is a juggernaught that so few accounting firms fully embrace. I think this is such a shame, see what