If you do less marketing than you should for your accountancy firm, it’s because you aren’t delegating enough…

Have you ever got frustrated because you gave a simple job to your team and wished you’d done it yourself? Read the latest edition of Business Bitesize and

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What do you say when you’re asked how much it costs to use your accountancy firm?

Certainty, confidence and comfort are three things you, your fellow partners and fellow managers need to develop to help ensure you charge correctly for the services you provide.

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How should accountants overcome their resistance to asking for referrals?

The number one source of converted leads for accountancy firms, according to the 109 firms contributing to our recent Marketing Audit Report, is referrals from clients. In fact the

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How ambitious should accountancy firms be at generating new client leads?

Goal setting is generally accepted as good practice in sport. Goal setting is also accepted as good practice in business too – especially in sales. So what’s your

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How does your accountancy firm stack up against the 109 firms who completed the Marketing Audit For Accountants survey?

Here’s your chance to compare your firm’s lead generation performance with the results from 109 accountancy firms sharing their marketing statistics. What’s fantastic, we think, is these 109

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Should accountants value social media more than email marketing?

Is it possible email marketing is dying? McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM,

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How positive an impact do the right people have on growing your accountancy firm’s fees and profits?

Yesterday I was with a sole practitioner, his fees had been flat-lining for 3 years at about £360,000. He then improved a few little things… …and grew to

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The Best Marketing Book for Accountancy Firms in 2013 was…

In my view the best marketing book for accountancy firms that I read is well worth you reading, Contagious by Jonah Berger.  It’s an awesome book on word-of-mouth

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Beware of ignoring one of the worst forms of marketing for accountancy firms?!

Our recent marketing audit of 102 firms’ marketing activity showed direct mail to be one of the two worst sources of converted leads.  You’d think, therefore, you should

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How do you get more buyers to say yes to your accountancy firm’s proposals?

It’s disappointing, disheartening and discouraging when you get a warm prospect for your firm and they don’t buy. Even more so when you know your firm’s accountancy services

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