Have you ever got frustrated because you gave a simple job to your team and wished you’d done it yourself? Read the latest edition of Business Bitesize and
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Have you ever got frustrated because you gave a simple job to your team and wished you’d done it yourself? Read the latest edition of Business Bitesize and
Certainty, confidence and comfort are three things you, your fellow partners and fellow managers need to develop to help ensure you charge correctly for the services you provide.
The number one source of converted leads for accountancy firms, according to the 109 firms contributing to our recent Marketing Audit Report, is referrals from clients. In fact the
Goal setting is generally accepted as good practice in sport. Goal setting is also accepted as good practice in business too – especially in sales. So what’s your
Here’s your chance to compare your firm’s lead generation performance with the results from 109 accountancy firms sharing their marketing statistics. What’s fantastic, we think, is these 109
Is it possible email marketing is dying? McKinsey’s iConsumer survey reported a 20% decline in email usage between 2008-2012, as the medium surrendered ground to social networks, IM,
Yesterday I was with a sole practitioner, his fees had been flat-lining for 3 years at about £360,000. He then improved a few little things… …and grew to
In my view the best marketing book for accountancy firms that I read is well worth you reading, Contagious by Jonah Berger. It’s an awesome book on word-of-mouth
Our recent marketing audit of 102 firms’ marketing activity showed direct mail to be one of the two worst sources of converted leads. You’d think, therefore, you should
It’s disappointing, disheartening and discouraging when you get a warm prospect for your firm and they don’t buy. Even more so when you know your firm’s accountancy services
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