Learning and using a 4-phase habit-forming process can improve the sales and repeat sales of your accountancy firm’s products and services
It can help you build a network of clients, build profits and build capital value into your firm.
On the other hand, allow your competition to get ahead of you with the science of habit-forming products and you run the risk of losing out in a big way.
We’re hard-wired for habit!
Language habits; decision making habits; driving habits; teeth-brushing habits; buying habits…
Research suggests that we humans spend between 50% and 90% of our waking lives on autopilot. It’s unavoidable.
So, it pays to build habit into your firm’s products and services too.
Here are 4 points to remember when using the 4-phase habit forming process:
- Work out which TRIGGERS to prompt client action to get the process started (remember a habit won’t form unless you get an initial (and then a repeating) action
- Make the ACTION easier than thinking using simple, clear and obvious commands
- The action prompts a reward - use VARIABLE REWARDS rather than predictable rewards for the actions taken (Work out which variable rewards work best for your products or services and for your client)
- After simple, easy to action and variable rewards, work out an INVESTMENT that further hooks your clients
Learn more about how to make your firm’s products and services an automatic choice or behaviour for your clients… click here...