Sausage not Sizzle

Get your accountancy firm’s marketing ‘sausage’ right first

When was the last time you took a close look at your marketing activity to see if it’s really delivering the performance you want?

Before you jump in head-first committing time and money on the ‘sizzle’ it pays to consider WTS ‘Where’s the Sausage’!

Too often accountancy firms, in trying to boost their marketing and sales, rush to improve marketing ‘sizzle’ by changing the logo, or corporate colours or website design…

However, this doesn’t solve any specific concerns and frustrations of your clients…

In order to effectively boost your firm’s marketing and sales you need to find the ‘sausage’ – your core marketing message or offer.

Here are 4 helping hands:

  • Create a list of well-crafted questions for your clients – keep them short – but focus on their concerns
  • Ask a selection of clients who you think will respond best, one or two questions about what they are happy with about your service, and any concerns
  • Analyse the results from the answers – collate the popular opinion and create a core offer based around the questions asked and share with your most loyal clients.
  •  You’re then ready to test it in the market! Remember a test is exactly that – the key to all of this is to ensure you are meeting your clients’ needs – you may not get this right the first time

Remember a strong core offer ‘sausage’ makes for a sizzle you can share with everyone!  However, without the ‘sausage’ the sizzle isn’t believable or true.​

​Click here to read more about finding the marketing ‘sausage’ in your accountancy firm.

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