Getting your pricing right – the way to a more profitable future for your firm

Pricing can be a difficult subject to tackle in your accountancy firm. It's even more difficult to get right, whether you’re a multi-million-pound firm or a smaller, more modest practice.

Buyers are now more savvy. They have more options and they can very easily compare your price to that of the competition. Their expectations are therefore much higher.

If you do not try to get your pricing right, you’ll never tap into the higher profits your firm could be generating.

In his brilliant book Priceless – The Hidden Psychology of Value, William Poundstone has done a great job of pulling together some of the best science around pricing.

He recognises pricing as a much richer subject than most people imagine and provides a truly eye-opening account of how the pricing of products and services affects how we think of them.

The book also includes many fascinating behavioural experiments and is packed with real life examples of why pricing is so important, as well as the tricks that some businesses use to sell their products and services.

It’s a book every business owner and manager should read before testing some of the insights in their own businesses.

Click here to read more about the book and the power of profitable pricing.