Gerald Ratner clearly shows us what to avoid doing over lunch if you want to avoid bringing devastation to your accountancy firm!
Ratner blew £500m almost overnight…
…In this complimentary business book summary you’ll learn the details about Ratner’s faux par. Plus you’ll discover the 6 tools for growing your accountancy firm’s credibility and trust and profits too.
Go here – http://goo.gl/SMiJM – and you’ll go to a pdf of our 4 page book summary on “CURRENCIES THAT BUY CREDIBILITY” by Tom Wanek.
In the time it takes to drink a cuppa you’ll discover how you and your accountancy firm can win big by turning away business (like a toy store does!)…
…and how Amazon win by giving away control!
This book summary gives you a short-cut to the 6 sources of credibility for sales and profit success in your accountancy firm.
And if you want to look at the complimentary library of other world-class book summaries (theirs now 12 of them) go here – http://goo.gl/GklTl
Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice
Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…
And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling