Good To Great Jim Collins

I don’t know if Good to Great is the best business book ever, but…

…last year I read more than 25 business books and few stack up to the common sense power this book gives business owners like you and me.

Why is it one of the best?

Few books clearly show you how to outperform your closest rivals by more than 300% a year for 15 consecutive years!

And very few books can boast 100 years of in-depth research (20 people for 5 years)

Is it worthy of your attention?

Oh yes! Partly because we’ve made it really easy for you…

…you can have a beautifully produced 3-page book summary and 1-page mind-map of this world-class business book – all you have to do is go here (it’s free)!

Special Bonus…

Ask for the 3 page book summary and you’ll also get the chance to ask for one of the few remaining A2 posters showing a mind-map summary, drawn by a world-champion mindmap artist.

It’s printed on high-gloss art paper and looks truly fantastic. It would be a fantastic talking point with clients if mounted in your office or meeting room.

Why are we giving the summary away?

Because we want you to see how ‘talk-about-able’ these book-summaries are.


…and if you agree they are ‘talk-about-able’ you might consider putting this idea to work in your firm with your clients, prospects and introducers.

Here’s your chance to check-out this powerful word-of-mouth marketing tool.

Act now…

For your free 3-page book summary, mind-map and A2 poster email, go here and fill in your details.

Warmest regards,

Paul Shrimpling signature




Paul Shrimpling

PS: The posters have been really popular and we only have a few left, so first come served!

PPS: For more than 9 years I have been working with accountancy firms on marketing. My experience and all the research I can find suggests word-of-mouth referrals are the number one source of new business for accountants. Book summaries and mindmaps can help you get more referrals so check it out:

I’d like you to take at look at this book summary because the firms using it are already seeing it passed around their local business community – and as a result bring greater recognition for the firms ‘authoring’ the book summaries.