Why would an accountancy firm run an event in January?
What accountant in their right mind would run an event in January?
It would be an accountant who realises the way their business owner clients think and feel at the start of a new year. How do they feel? Here are the sort of things they will be thinking:
“Here we go again!”
“What does this new year hold for us?”
“What can we do to make this year a better one?”
Good marketing, remarkable marketing, is about tapping into the conversation your clients and prospects are having in their own heads. January’s conversations are predictable. So why not run an event in January to help your clients and prospects make the most of the new year.
If you agree have a look at some resources to help you run a remarkable presentation HERE.
Most accountants will be hibernating in January because of their overload of tax returns.
So an accountants event in January gives you a unique competitive edge.
Quite a number of the firms we work with are on top of their tax return processes having started them in May or June. They are well set to make an impact with an event in January if they start planning it now.
We’ve worked with one firm on a goal-setting workshop and these slides and exercises and workbook are now available – the presentation has been tested in a real-live event first.
It’s taken many hours to pull the PowerPoint slides and exercise workbook together. These have been refined following the event and are available (for a modest fee). If you’re interested please go HERE and get your hands on well-researched, well-constructed, entertaining resources for your own goal-setting event to wow your clients, introducers and prospects. It will also save you the time and effort creating your own.