Living Proof


Here's what accountants say about the work Paul and the Remarkable Practice team can do to inspire you and your firm...

“…since working with Paul we have reduced turnover but more than doubled profits. Our debt has vanished and stress levels are under control. It’s altogether a lot more fun.”

Neil King
Cedar and Co Chartered Accountants

What accountants say about the book
 The Business Growth Accountant

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Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.

Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.

Amy Vetter - CPA.CITP, CGMA, Keynote Speaker, Advisor and Author

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.

Ronald J. Baker - Radio-Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and author of the best-selling Implementing Value Pricing: A Radical Business Model for Professional Firms, www.thesoulofenterprise.com

Paul highlights in his book how the accountancy profession is changing and changing at a rapid pace. He highlights that fact that to be a successful accountant in the ever-changing technological world, that you will need to adapt quickly or you will become extinct. As a profession, we have to reinvent ourselves to be more valuable to our clients. His book takes you on a journey of how to embrace technology and utilize it together with a mindset of developing great questions to be an invaluable resource and advisor to your clients. The age of compliance as a value service to a client is coming to an end. However, the age of our true value is just beginning if you want to embrace technology, are forward thinking and enjoy helping your clients become really successful. If you want to be an accountant of the future, Paul’s book is a must read to help you on that journey.

Rob Whittall - Managing Partner at Dyke Yaxley LLC

“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.

We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.

Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”

Neil King - Managing Director, Cedar + Co, England

“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!

In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?

If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.

Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”

Robert Craven - Managing Director, The Directors Centre, England

Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.

The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.

If you want to safeguard what you have and build on it, this book is a must read.”

Damien McConnell - ACA FCCA, Director William Hinton, England

“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.

He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.

I think the book is a must-read for all accountants who are serious about running a remarkable practice.”

Shaz Nawaz - ACA, Director, AA Accountants, England

"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. ​ Technology is inexorably advancing client expectations and redefining what they deem to be of value.

To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."

Rob Brown - Host of the Top 100 Club Accounting Podcast, Founder of BD Academy England

This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.

And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”

Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.

‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.

Let me say it again: this book matters. when you do what it lays out for you, you will matter.

And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.

Paul Dunn - B1G1 Chairman and TEDx speaker

“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.

Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.

Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.

Simon Chaplin - Director of GreenStones, author and founder of SocksUpSimon, England

I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.

One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.

Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.

This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”

Vipul Sheth - ACA CTA, Managing Director, Advance Track Outsourcing, England

“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.

While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.

Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”

Liz Farr - CPA, Content Marketing Strategy for Accountants, Farr Communications, New Mexico, USA

“Brilliant. I have sent this book out to the board of directors and all our team leaders.

The timing of this book is excellent as I have just started HIT (Hallidays Internal Training) which is a course on training client facing team members on how to be a great business advisor (not an accountant). This book reinforces and supports the learning in this programme. It is going to be essential reading for everyone attending.

This is incredibly valuable. I thought the chapter on questions was really interesting as I hadn’t come across question frameworks before (maybe some of us don’t need them!) and I think this will be a really useful chapter for the team members who choose to move from accountant to advisor.

I 100% endorse everything Paul talks about in this book – It felt strangely as if he’d been rummaging around in my mind and pulling loads of stuff out and putting it on paper!

But to summarise…

…essential reading for any accountant who truly cares about their clients and has a burning desire to do something to help clients more. The No 1 handbook for moving from accountant to (growth) advisor.”

Nigel Bennett - Managing Director, Hallidays Chartered Accountants, England

“Paul’s book is an invaluable guide to all those firms of accountants wanting to make themselves relevant to tomorrow’s client needs; to grow and succeed in a world where technology means that the traditional accountant has little place or relevance.”

Peter Taaffe - Managing Director, BWM Chartered Accountants, England

“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

Change fast or become irrelevant. Your call. Simple as.

And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”

Seamus Parfrey - Director, Parfrey Murphy Chartered Accountants, Ireland

Called ‘The Business Growth Accountant’  the book is squarely aimed at accounting firms and accountants who see their future connected to doing more valuable business advisory work.

As you transform your accountancy practice into a profitable and valuable advisory business - the ideas, insights, skills and habits you'll find in this book are designed to help and support you .

What accountants say about the
Accountants Growth Academy

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What's been the single biggest learning point for Myers Clark or for you during the Accountants Growth Academy

For us as business it's the three tier pricing. We realised quite early on that we’re leaving money on the table. We’re not giving the client what they want necessarily which is choice and sometimes we’re doing stuff for clients and we’re not charging for it. So basically we’re not earning as much as we can out of those clients. It’s the biggest thing that I’ve learnt and is the biggest element of our business we can build on for maximum benefit.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

The accountability sessions have been vital! We've made excellent progress in our workflow planning and delivery, progress that we just wouldn't have made without the structure that the visits provide

Warren McCleary - Director - McCleary Accountants

Really useful, it has given me someone else to bounce ideas off, and refer back to if we are struggling with areas of our plans or they are just not going quite as we envisaged, having someone outside of the firm that we can contact and get their "unblinkered" opinion is very helpful, sometimes it only takes a small adjustment to put us back on track

Denise Keens - Client Account Manager, Thompsons Accountancy

If you were to pinpoint one key learning from the whole Accountants Growth Academy to date what would that be?

I think the best thing we’ve done so far is having the whiteboards in each of our offices so that we’re tracking what, be it turnover, be it number of meetings, so that’s the key.

I think when you came down last time we spoke about the BOPP (Business One Page Plan) - we did the BOPP, we came away from the BOPP and we’re now putting the BOPP back in place again and those regular meetings are the driver for that and leading us to what we are trying to achieve.

Ian Quartermaine - Director at William Hinton Accountants

I was actually initially against joining however my business partner attended a taster day hosted by Paul and Doug and his feed back was to go to the next presentation which we did. I have remained an AGA member due to the continued support by the whole team

Nick Pinfield - Director - Pinfield Accountants

The community has been a wholly positive experience, it is always useful to know how other similar firms are dealing with issues, mostly the same issues!

Warren McCleary - Director - McCleary Accountants

Being a member of the Accountants Growth Academy has kept us focused, brought new ideas to our internal management meetings, and listened to other firms and the things they have implemented that have worked and not worked.
Because we can take our whole team along if we want to, they can see that the ideas are not just thought up by us, they are plans that have been tried and tested and found to work by others. Very importantly it's brought the 3 senior management closer and made us look at the long term goals of the firm and given us something to work toward together

Denise Keens - Client Account Manager, Thompsons Accountancy

It's been a blast! Informative but great fun as well. Thank you for stepping up when COVID struck.

Ian Gillard - Director

The accountability visits have helped as they help me reflect on what we have done not what we haven't done they also keep me focused on the next steps and moving forward

Kevin Barratt - Director -Thompsons Accountancy

What value do the accountability visits add to the process for you?

I can’t tell you what a difference actually getting the follow up meetings has made. It has certainly spurred us into action and made me see where we were holding up progress by keeping all of the responsibility to ourselves and not giving it to the whole team.

I am looking forward to making good use of the extra time this should free up for me!

Lisa Brown - Partner at Accounting Workshop

This has given our firm the opportunity to discuss pressing matters with other like minded accountants and understanding we are all in the same boat. The resource has been exceptional

Nick Pinfield - Director - Pinfield Accountants

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Our realisation that we needed help to radically change our business model to cope with forthcoming legislation (MTD)

Ian Gillard - Director

Our practice at the time we joined was probably very similar to most normal practices with all the issues that go along with that. We wanted to change that and be in control of what we were doing, to make a real difference to our clients. Joining AGA allowed us to stand back from the day to day work and focus on what needed doing in bite-size chunks. The fact that we are still members is down to the fact that the job is not done yet. It's been great value not only getting great training but also networking with other, similar firms

Kevin Barratt - Director -Thompsons Accountancy

What value do the accountability visits add to the whole Accountants Growth Academy process?

Having someone come to the practice and with the view to keep it short and sweet and just focus on accountability that really does make a difference actually because you do feel accountable, and it gives you a focus in both your actions and time. Yeah, that really makes a difference.

Conor McDonnell - Director at GPC Financial

What's the single biggest learning point for you or for your firm during the Academy

I think it is about having boldness on pricing. I’m quite a young partner and it's very easy for me to slip into taking a client no matter what for a lower price just to get the client but the downside is you end up completely under-pricing your services and then struggling for years to come. Listening to Pauls approach on pricing makes it so clear that being bold, having the right clients at the right prices means that not only are you giving a better service, but you’ve got that profitability across all the parts of the business.

Chris Drinkwater - DIrector RS Partnership

Doug & Paul constantly make you think about everything surrounding the operation of your firm but in a way that neither seems intrusive nor overbearing. The feedback from team members has always been very positive

Sam Gooding - Partner, Gooding Accounts Ltd

What value do the accountability visits add to the whole process of the Accountants Growth Academy?

The key problem that we have had with implementing change was following it up, getting back to the office.Like everybody we’re very much, you know, a small firm, small firm mentality and you get back to the office, you’ve got a pile of emails, a pile of post to deal with, and what have you, and it slips, and before you know it you haven’t got that focus. Having Douglas come on site last time I think we really got alot out of that in terms of actually directing and keeping our attention on the things that need to change. Without that accountability process there is no development and it will always drift.

Kevin Barratt - Director at Thompsons Accountants

What value do the accountability visits to your firm add to this whole process?

You know, quite a lot really because even when you go to a workshop day where, you’ve got these really inspirational speakers and you sit there and you think, oh, wow, if they can do it we can do it and then you, you sit in the car driving back and you think, oh, yeah, I’m going to do this, this, this and that. And actually you open your emails the next day and you just continue plodding along doing the same thing that you were doing before you know, you actually do need someone coming in and saying, “Well hold on a minute, you’ve hit another of your targets, or you’ve hit one out of five,” and if you keep having someone banging on at you I suppose it’s the same really with your clients, yeah, you know, if you tell your client to keep changing things, actually if you tell them once they’re not going to do it and you tell them ten times and that they’re going to so, but yeah, it’s the same sort of thing with this.

Chris Drinkwater - DIrector RS Partnership

How is the Accountants Growth Academy is working for you at Myers Clark?

We’ve found the AGA great, great fun to, you know, what are we, two, nearly three years of the way through. It’s been a good learning exercise for the three of us, Jonathan myself and Ian, good opportunities to get away, get together, and the networking side of it in terms of chatting to like minded firms, sometimes you learn something new, but sometimes it’s just about also knowing that other people as going through the same thing as you’re going through, you know, like a reassurance factor. As well as the new learning that obviously it’s brought in so makes you stop and think different about the way you’re doing things, what should we be doing. Paul’s a great person to learn from and listen to, he’s never boring, he really is a… we always look forward to the next one.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

It has made us action new ideas more quickly

Dawn Jones - Tax Manager

It's really kept us focused - it's brought new ideas to our internal management meeting, we've been able to listen to other firms and things they have implemented that have worked and not worked.
Staff can see that the ideas are not just thought up by us, they are plans that have been tried and tested and found to work by others.
Being in this group together has brought the 3 senior management team closer and made us look at the long term goals of the firm and given us something to work towards together. We're all on the same page

Denise Keens - Client Account Manager, Thompsons Accountancy

What value do the accountability visits add to the whole Accountants Growth Academy process?

The accountability visits with Douglas are really great, because obviously you come away with lots of ideas, but it makes you focus on, okay, what am I going to do between now and when the meeting is or the phone call is, it kind of forces you to get on with it. Stop and think about it, and then actually implement one, two or three of the things you’ve learnt during the session. So I think without it you wouldn’t think about it again till you were just coming to the next one, yeah so they are really important.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I think the biggest learning point we’ve taken so far is really don’t pre-judge your clients, believe in yourself, believe in your product, your service, believe in your value, and believe that if you can offer valuable support to your clients it won't offend them - they will actually love it!

Ian Gillard - Director at Petherick and Gillard

I like the different characteristics of both Paul and Doug and feel they complement each other. I feel both Paul and Doug are not just coaches but members of our own team

Nick Pinfield - Director - Pinfield Accountants

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I would say it is to identify areas of your business that you just need to focus on and then really focus on them. The success of staying on track and maintaining this focus ties in very nicely with the accountability visits. In other words just make sure you’re clear on what you’re focus is and just do that single mindedly and then move on to the next area.

Conor McDonnell - Director at GPC Financial

What value do the accountability visits bring to the Accountants Growth Academy program for Pinfields?

I think the biggest beneefit of the accountability is being made accountable for your own actions, so when you’re a boss, a partner, who are you actually accountable to? I’ve used coaches in the past and but these visits from Douglas are more specific, not necessarily as a coach, but what I find is we’ve actually got a little bit more input from the Academy team and we’re getting now to see you or Paul once every six weeks, so it’s making us aware, right, we’ve got to make sure that’s done, make sure that’s done, make sure that’s done, and it’s not too much and it’s not too little, so for us it’s perfect. The problem we’ve got being a legacy firm, yeah, I’m third generation, that’s been a huge curved ball for us really, especially re-educating clients who have always been used to things a different way so it’s been good for that.

Nick Pinfield - Owner at Pinfields Acocuntants

I would recommend AGA without hesitation, but you have to be ready to embrace change. I hope as accountants we would all encourage our clients to invest in change for the better and there are significant challenges to our profession over the next few years. AGA is an ideal platform to give you the help to manage that change with expert guidance

Kevin Barratt - Director -Thompsons Accountancy

Being in this community has had a very positive impact. It has helped us change our business model and get buy in from the team. Its very valuable to have the ear of fellow professionals so we all learn from one another

Ian Gillard - Director

What value do the accountability visits add to the whole Accountants Growth Academy process?

It’s good, I mean that it feels like it’s a bit more joined up now with the full work and the accountability visits. With Douglas visiting it's been possible to be more structured. Off the back of the last visit that we had with you we’ve taken steps, we’ve redone the website, we’ve taken on a new member of staff, we’ve done those sorts of bits and pieces.

Chris Swinton - Director at Swinton Accountants

Keeps us focused on what we need to implement/achieve before our next meeting, otherwise, we would drift from our plan of action or simply not do it at all, because of other things we possibly perceive to be more urgent...

Denise Keens - Client Account Manager, Thompsons Accountancy

How is your firm going to survive and thrive in a quarterly-reporting accounting world?

Cloud accounting and Making Tax Digital are reshaping the way accountants work.
It challenges the way your firm makes profit, generates cash and builds capital value.
The changes also mean your people will have to work differently as you transform your firm from an annual accounting firm to a quarterly reporting firm.

  • At the moment you have 9 months to produce 1 set of annual accounts for every limited company client
  • Soon enough you'll have just 4 weeks to product a set of management accounts for every client - and you'll have to do this every 13 weeks

The people and processes you use to manage your annual accounting firm will not work for quarterly accounting. And the way you communicate with your clients needs an overhaul if you're going to successfully share the quarterly tax obligations for every client every quarter.

Paul's been speaking to business growth accountants all over the country about these challenges.  
It is clear the biggest threat to your firms future in the face of these changes is inaction.  Inaction from you and your team.

Before you or anyone can take action they must be clear on what they must do and how to do it.

Via the Accountants Growth Academy (AGA) framework Paul and the AGA team have already begun working together with 12 firms to unlock the full potential of their team's productive capabilities to future-proof their firms in a fast-changing, tech-driven and quarterly reporting world.  

Through workshops, 1-to-1 accountability visits and training resources these firms are already feeling the benefit.  

Here's what they have to say...