Living Proof


Here's what accountants say about the work Paul and the Remarkable Practice team can do to inspire you and your firm...

“…since working with Paul we have reduced turnover but more than doubled profits. Our debt has vanished and stress levels are under control. It’s altogether a lot more fun.”

Neil King
Cedar and Co Chartered Accountants

What accountants say about the book
 The Business Growth Accountant

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“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.

Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.

Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.

Simon Chaplin - Director of GreenStones, author and founder of SocksUpSimon, England

Paul highlights in his book how the accountancy profession is changing and changing at a rapid pace. He highlights that fact that to be a successful accountant in the ever-changing technological world, that you will need to adapt quickly or you will become extinct. As a profession, we have to reinvent ourselves to be more valuable to our clients. His book takes you on a journey of how to embrace technology and utilize it together with a mindset of developing great questions to be an invaluable resource and advisor to your clients. The age of compliance as a value service to a client is coming to an end. However, the age of our true value is just beginning if you want to embrace technology, are forward thinking and enjoy helping your clients become really successful. If you want to be an accountant of the future, Paul’s book is a must read to help you on that journey.

Rob Whittall - Managing Partner at Dyke Yaxley LLC

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.

Ronald J. Baker - Radio-Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and author of the best-selling Implementing Value Pricing: A Radical Business Model for Professional Firms, www.thesoulofenterprise.com

“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

Change fast or become irrelevant. Your call. Simple as.

And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”

Seamus Parfrey - Director, Parfrey Murphy Chartered Accountants, Ireland

Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.

The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.

If you want to safeguard what you have and build on it, this book is a must read.”

Damien McConnell - ACA FCCA, Director William Hinton, England

"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. ​ Technology is inexorably advancing client expectations and redefining what they deem to be of value.

To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."

Rob Brown - Host of the Top 100 Club Accounting Podcast, Founder of BD Academy England

“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.

We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.

Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”

Neil King - Managing Director, Cedar + Co, England

“Brilliant. I have sent this book out to the board of directors and all our team leaders.

The timing of this book is excellent as I have just started HIT (Hallidays Internal Training) which is a course on training client facing team members on how to be a great business advisor (not an accountant). This book reinforces and supports the learning in this programme. It is going to be essential reading for everyone attending.

This is incredibly valuable. I thought the chapter on questions was really interesting as I hadn’t come across question frameworks before (maybe some of us don’t need them!) and I think this will be a really useful chapter for the team members who choose to move from accountant to advisor.

I 100% endorse everything Paul talks about in this book – It felt strangely as if he’d been rummaging around in my mind and pulling loads of stuff out and putting it on paper!

But to summarise…

…essential reading for any accountant who truly cares about their clients and has a burning desire to do something to help clients more. The No 1 handbook for moving from accountant to (growth) advisor.”

Nigel Bennett - Managing Director, Hallidays Chartered Accountants, England

“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!

In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?

If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.

Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”

Robert Craven - Managing Director, The Directors Centre, England

Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.

Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.

Amy Vetter - CPA.CITP, CGMA, Keynote Speaker, Advisor and Author

“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.

While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.

Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”

Liz Farr - CPA, Content Marketing Strategy for Accountants, Farr Communications, New Mexico, USA

I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.

One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.

Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.

This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”

Vipul Sheth - ACA CTA, Managing Director, Advance Track Outsourcing, England

“Paul’s book is an invaluable guide to all those firms of accountants wanting to make themselves relevant to tomorrow’s client needs; to grow and succeed in a world where technology means that the traditional accountant has little place or relevance.”

Peter Taaffe - Managing Director, BWM Chartered Accountants, England

This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.

And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”

Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.

‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.

Let me say it again: this book matters. when you do what it lays out for you, you will matter.

And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.

Paul Dunn - B1G1 Chairman and TEDx speaker

“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.

He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.

I think the book is a must-read for all accountants who are serious about running a remarkable practice.”

Shaz Nawaz - ACA, Director, AA Accountants, England

Called ‘The Business Growth Accountant’  the book is squarely aimed at accounting firms and accountants who see their future connected to doing more valuable business advisory work.

As you transform your accountancy practice into a profitable and valuable advisory business - the ideas, insights, skills and habits you'll find in this book are designed to help and support you .

What accountants say about the
Accountants Growth Academy

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What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I think the biggest learning point we’ve taken so far is really don’t pre-judge your clients, believe in yourself, believe in your product, your service, believe in your value, and believe that if you can offer valuable support to your clients it won't offend them - they will actually love it!

Ian Gillard - Director at Petherick and Gillard

I would recommend AGA without hesitation, but you have to be ready to embrace change. I hope as accountants we would all encourage our clients to invest in change for the better and there are significant challenges to our profession over the next few years. AGA is an ideal platform to give you the help to manage that change with expert guidance

Kevin Barratt - Director -Thompsons Accountancy

How is the Accountants Growth Academy is working for you at Petherick and GIllard

It’s worked very well from our firm point of view ‘cause we knew we wanted to make changes for MTD particularly, and we knew that there were a lot of old-fashioned things we were doing, paper files, etc, we needed to change, and so we needed to change, we needed the driver to help us change.

So that as the reasoning behind joining the Accountants Growth Academy last year.

Ian Gillard - Director at Petherick and Gillard

This has given our firm the opportunity to discuss pressing matters with other like minded accountants and understanding we are all in the same boat. The resource has been exceptional

Nick Pinfield - Director - Pinfield Accountants

What value do the accountability visits add to the whole Accountants Growth Academy process?

Having someone come to the practice and with the view to keep it short and sweet and just focus on accountability that really does make a difference actually because you do feel accountable, and it gives you a focus in both your actions and time. Yeah, that really makes a difference.

Conor McDonnell - Director at GPC Financial

We created a management team which has focused us on running the business not just operating in it. We welcomed Doug's team day and everyone is now aware of the direction we are heading in and the new methods we have implemented. The practice is just better set up all round

Kevin Barratt - Director -Thompsons Accountancy

Our practice at the time we joined was probably very similar to most normal practices with all the issues that go along with that. We wanted to change that and be in control of what we were doing, to make a real difference to our clients. Joining AGA allowed us to stand back from the day to day work and focus on what needed doing in bite-size chunks. The fact that we are still members is down to the fact that the job is not done yet. It's been great value not only getting great training but also networking with other, similar firms

Kevin Barratt - Director -Thompsons Accountancy

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I would say it is to identify areas of your business that you just need to focus on and then really focus on them. The success of staying on track and maintaining this focus ties in very nicely with the accountability visits. In other words just make sure you’re clear on what you’re focus is and just do that single mindedly and then move on to the next area.

Conor McDonnell - Director at GPC Financial

The community has been a wholly positive experience, it is always useful to know how other similar firms are dealing with issues, mostly the same issues!

Warren McCleary - Director - McCleary Accountants

What value do the accountability visits add to the whole process of the Accountants Growth Academy?

Immense value to the process, we really like the accountability visits, so for example Douglas coming down recently it’s given us a kick up the backside, what haven’t we been doing, actually we really should do that because of those reasons, and it just reinforces what Paul’s told us, so whilst we only get three visits a year with Paul, seeing Douglas in between, you know, really makes us refocus and think let’s get back to the drawing boards, why haven’t we picked up on that, and it’s a sharp reminder and that’s really really important. It absolutely keeps us moving forward and reduces the distraction of the day to day stuff.

Ian Quartermaine - Director at William Hinton Accountants

What value do the accountability visits add to the process for you?

I can’t tell you what a difference actually getting the follow up meetings has made. It has certainly spurred us into action and made me see where we were holding up progress by keeping all of the responsibility to ourselves and not giving it to the whole team.

I am looking forward to making good use of the extra time this should free up for me!

Lisa Brown - Partner at Accounting Workshop

How is the Accountants Growth Academy is working for you at Swinton Accountants?

Yeah, it’s worked well, it’s helped us highlight a lot of issues that we knew we had but we, you know, it’s helped us focus on them to try and get solutions too.

Chris Swinton - Director at Swinton Accountants

What's been the single biggest learning point for the firm?

It's quite difficult to pick one single thing because I think it’s a gradual culture shift. The last two sessions from a Making Tax Digital point of view have been a key factor in driving us forward and getting us to actually do something practical on it. I think we will look back in the future and be able to pinpoint specific points that have actually been key to it, but at the moment it's made up of lots of intertwined components that are all moving us forward.

Kevin Barratt - Director at Thompsons Accountants

Being in this community has had a very positive impact. It has helped us change our business model and get buy in from the team. Its very valuable to have the ear of fellow professionals so we all learn from one another

Ian Gillard - Director

How is the Accountants Growth Academy is working for you at GPC Financial?

It’s worked extremely well.

The main thing to start with was three tier pricing which that was an eye-opener, giving options, etc, we were probably early adopters in that we just went back and did it because we just got it day one, and that was revolutionary in terms of getting our prices up, but also more importantly from what we saw was clients were making the choice, and you know, what Paul says, if they have a choice they can go to you or someone else, so they can choose, they can give them a choice and go to you or go to you or go to you, there’s three different levels. So that that really did work very well for us.

Conor McDonnell - Director at GPC Financial

I've really enjoyed it, I particularly admire their ability to not let me off the hook when challenging our plans

Warren McCleary - Director - McCleary Accountants

How's the Accountants Growth Academy been for William Hinton so far?

Really good, we get a lot of value from the academy itself, I really like the fact that it’s three times a year ‘cause it gives us some time in-between to just try and concentrate on doing what you’ve told us and then, you know, the interim sessions are good ‘cause it gives a bit of motivation, so yeah, really good.

Ian Quartermaine - Director at William Hinton Accountants

What value do the accountability visits add to the whole Accountants Growth Academy process?

I think the accountability visit actually has pushed it to another level so I think that’s really needed and really a key part of the whole programme.

Ian Gillard - Director at Petherick and Gillard

Our ability to look beyond the accounts and tax returns and have really challenging conversations with clients which add value to them has been improved by understanding what clients really want. We have also learned to change and streamline our systems to make the workplace more efficient, embraced outsourcing and seen a less stressful 2021 (COVID aside)

Kevin Barratt - Director -Thompsons Accountancy

There are no actions without accountability - the fact that you know we are going to have to explain what we have done to someone else makes you make time for getting this work done. Too often before we had heard a good idea but never implemented it

Nick Pinfield - Director - Pinfield Accountants

Paul and Doug are an immense support for us - they challenge us, there is no doubt, and we still get plenty wrong but they are our trusted advisors and someone we regularly turn to or just think, What would Paul/Doug say?

Kevin Barratt - Director -Thompsons Accountancy

What value do the accountability visits add to the whole process of the Accountants Growth Academy?

The key problem that we have had with implementing change was following it up, getting back to the office.Like everybody we’re very much, you know, a small firm, small firm mentality and you get back to the office, you’ve got a pile of emails, a pile of post to deal with, and what have you, and it slips, and before you know it you haven’t got that focus. Having Douglas come on site last time I think we really got alot out of that in terms of actually directing and keeping our attention on the things that need to change. Without that accountability process there is no development and it will always drift.

Kevin Barratt - Director at Thompsons Accountants

How has the Accountants Growth Academy been working for Pinfields?

Absolutely fabulously, really really well. Especially I had a bit of a kick in April when we first came, well when we first came and we met in Solihull and it was a little bit of an eye-opening experience for me, it’s all of a sudden realising Making Tax Digital is coming along, although we know about it the actual impact it’s going to have on the firm is going to be huge, and that’s just progressed and progressed, and we need to be monitored all the time, so I found it really really good, really good, yeah.

Nick Pinfield - Owner at Pinfields Accountants

What's the single biggest learning point for you or for your firm during the Academy

I think it is about having boldness on pricing. I’m quite a young partner and it's very easy for me to slip into taking a client no matter what for a lower price just to get the client but the downside is you end up completely under-pricing your services and then struggling for years to come. Listening to Pauls approach on pricing makes it so clear that being bold, having the right clients at the right prices means that not only are you giving a better service, but you’ve got that profitability across all the parts of the business.

Chris Drinkwater - DIrector RS Partnership

Really useful, it has given me someone else to bounce ideas off, and refer back to if we are struggling with areas of our plans or they are just not going quite as we envisaged, having someone outside of the firm that we can contact and get their "unblinkered" opinion is very helpful, sometimes it only takes a small adjustment to put us back on track

Denise Keens - Client Account Manager, Thompsons Accountancy

What value do the accountability visits add to the whole Accountants Growth Academy process?

The accountability visits with Douglas are really great, because obviously you come away with lots of ideas, but it makes you focus on, okay, what am I going to do between now and when the meeting is or the phone call is, it kind of forces you to get on with it. Stop and think about it, and then actually implement one, two or three of the things you’ve learnt during the session. So I think without it you wouldn’t think about it again till you were just coming to the next one, yeah so they are really important.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

The accountability sessions have been vital! We've made excellent progress in our workflow planning and delivery, progress that we just wouldn't have made without the structure that the visits provide

Warren McCleary - Director - McCleary Accountants

Doug & Paul constantly make you think about everything surrounding the operation of your firm but in a way that neither seems intrusive nor overbearing. The feedback from team members has always been very positive

Sam Gooding - Partner, Gooding Accounts Ltd

What's been the single biggest learning point for you or for the firm in the Academy?

The biggest impact for us so far has been the support we've had for implementation of three tier pricing. Before the AGA it had taken us ages to put our pricing strategy properly in place. We had started off with two tiers at the beginning because I wanted to try it but I was a bit scared of doing it the whole way. So really we only half did it but now we’ve got it and we do it for all new clients. So this is really really big news for us and we've found everyone pays more than we expected they would want to.

Lisa Brown - Partner at Accounting Workshop

The community that exists within the Accountants Growth Academy has helped us to change our business model and get buy-in from the team. It's been invaluable having the ear of fellow professionals so we can all learn from each other

Ian Gillard - Director

How is your firm going to survive and thrive in a quarterly-reporting accounting world?

Cloud accounting and Making Tax Digital are reshaping the way accountants work.
It challenges the way your firm makes profit, generates cash and builds capital value.
The changes also mean your people will have to work differently as you transform your firm from an annual accounting firm to a quarterly reporting firm.

  • At the moment you have 9 months to produce 1 set of annual accounts for every limited company client
  • Soon enough you'll have just 4 weeks to product a set of management accounts for every client - and you'll have to do this every 13 weeks

The people and processes you use to manage your annual accounting firm will not work for quarterly accounting. And the way you communicate with your clients needs an overhaul if you're going to successfully share the quarterly tax obligations for every client every quarter.

Paul's been speaking to business growth accountants all over the country about these challenges.  
It is clear the biggest threat to your firms future in the face of these changes is inaction.  Inaction from you and your team.

Before you or anyone can take action they must be clear on what they must do and how to do it.

Via the Accountants Growth Academy (AGA) framework Paul and the AGA team have already begun working together with 12 firms to unlock the full potential of their team's productive capabilities to future-proof their firms in a fast-changing, tech-driven and quarterly reporting world.  

Through workshops, 1-to-1 accountability visits and training resources these firms are already feeling the benefit.  

Here's what they have to say...