​​Want to talk? Call:+44 1773 821689

​Want to talk? Call: ​+44 1773 821689


Here's what accountants say about the work Paul and the Remarkable Practice team can do to inspire you and your firm...

“…since working with Paul we have reduced turnover but more than doubled profits. Our debt has vanished and stress levels are under control. It’s altogether a lot more fun.”

Neil King
Cedar and Co Chartered Accountants

What accountants say about the book
 The Business Growth Accountant

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Paul provides many answers to the mysteries of how to deliver advisory services in his book, The Business Growth Accountant. Accounting professionals have been being told for years to be an advisor, with no real training on the path to get there.

Paul provides the steps with his "Higher-Value Route Map" in his book, as well as, real life scenarios from experienced accountants that deliver advisory services from around the world. This book will help you take the steps needed to be comfortable with the critical conversations that are necessary to be a truly value-added strategic partner to your client that they couldn’t imagine living without.

Amy Vetter - CPA.CITP, CGMA, Keynote Speaker, Advisor and Author

“This is a truly brilliant Inspiring, Challenging and Supporting book from Paul that is a must read for every accountant in practice.

Even if you are not looking to become a “Growth Accountant” there are masses of ideas, tools, and tips you can implement in your practice to make your life easier and deliver a better experience to your clients.

Paul’s story around “Canary-like” KPIs will stick with me forever and the section on “Blind, deaf and dumb pricing” has helped me challenge the team on their communication skills. If you are in practice and want to make more of an impact in the lives of those around you this is a must-read book.

Simon Chaplin - Director of GreenStones, author and founder of SocksUpSimon, England

Paul highlights in his book how the accountancy profession is changing and changing at a rapid pace. He highlights that fact that to be a successful accountant in the ever-changing technological world, that you will need to adapt quickly or you will become extinct. As a profession, we have to reinvent ourselves to be more valuable to our clients. His book takes you on a journey of how to embrace technology and utilize it together with a mindset of developing great questions to be an invaluable resource and advisor to your clients. The age of compliance as a value service to a client is coming to an end. However, the age of our true value is just beginning if you want to embrace technology, are forward thinking and enjoy helping your clients become really successful. If you want to be an accountant of the future, Paul’s book is a must read to help you on that journey.

Rob Whittall - Managing Partner at Dyke Yaxley LLC

“The effort, energy and passion that Paul has put into creating this go-to book for any serious accountant has been clear to see over the last year or so.

We meet with Paul every quarter and feel his inspiration! His enthusiasm transports itself across our team and fills us all with joy, anticipation and most importantly of all…drive. This is what the book does too. Paul’s book is full of inspiring, yes, literally awe-inspiring thought and insight into how you can make your accountancy business a better business by helping your clients, by caring.

Top tip, once you have read the book, pick one thing, just one thing and do it…this will make you feel good and will encourage you to pick another one thing to do, before you know where you are you will have done lots! Small steps!”

Neil King - Managing Director, Cedar + Co, England

The Business Growth Accountant is a treasure trove of advice on how to move your firm up the value curve – by giving your customers the services they need and want. In addition to Paul Shrimpling’s sage advice – and here I will reveal my bias – be sure to pay particular attention to three more Pauls quoted in the book: the late Paul O’Byrne, RIP, and his partner, Paul Kennedy, who continues to run what I believe is the most innovative accounting firm in the world, O’Byrne & Kennedy; and, of course, Paul Dunn, the man who blazed the trail and helped thousands of firms fulfill the transformational journey that is energetically articulated throughout this book.

Ronald J. Baker - Radio-Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and author of the best-selling Implementing Value Pricing: A Radical Business Model for Professional Firms, www.thesoulofenterprise.com

This book matters. And it matters because when you do what the book lays out for you, you will matter — as in seriously matter.

And that’s stunningly important. Seth Godin says it like this, “The challenge is not to be successful, the challenge is to matter.”

Just think about that for a moment. Perhaps even flip it around. When you do that you get that when you matter, success follows.

‘Mattering’ is essential. When you move from being dispensable to INdispensable, you matter.

Let me say it again: this book matters. when you do what it lays out for you, you will matter.

And like me, you’ll thank Paul Shrimpling for making you matter, changing your life and the lives of those around you.

Paul Dunn - B1G1 Chairman and TEDx speaker

“In his book Paul does not set out to be popular. He challenges you to be so much more than just another beige accountant. And let me tell you, the world doesn’t need any more of them!

In your hands is the book that every dull, boring accountant should read so they get a sense of what the wise ones are doing. Then why wouldn’t you leave mediocre and run-of-the-mill accounting behind you and take the actions and insights suggested by all the contributors to Paul’s book?

If I were an accountant I’d buy every available copy of this book so that the competition can’t get hold of a copy.

Paul, and the firms he’s interviewed for the book, re-invigorate my belief that the accountancy profession can deliver on its potential to change the way that businesses perform.”

Robert Craven - Managing Director, The Directors Centre, England

“Paul’s timely book – very readable and well presented – is another wake up call to the accountancy profession.

Change fast or become irrelevant. Your call. Simple as.

And Paul shows you how you can make significant change quickly so you will thrive. His guidance and advice has always been first class.”

Seamus Parfrey - Director, Parfrey Murphy Chartered Accountants, Ireland

“I worked with Paul for a number of years. He was coach, consultant, adviser, friend and trusted aide all at the same time. Paul’s knowledge, experience and expertise of the accountancy profession is simply brilliant.

He helped transform our firm and I’m forever indebted to him for all his support. I’m thrilled that Paul has written this book where he openly and transparently shares key insights into how to create an exceptional accountancy firm.

I think the book is a must-read for all accountants who are serious about running a remarkable practice.”

Shaz Nawaz - ACA, Director, AA Accountants, England

“Brilliant. I have sent this book out to the board of directors and all our team leaders.

The timing of this book is excellent as I have just started HIT (Hallidays Internal Training) which is a course on training client facing team members on how to be a great business advisor (not an accountant). This book reinforces and supports the learning in this programme. It is going to be essential reading for everyone attending.

This is incredibly valuable. I thought the chapter on questions was really interesting as I hadn’t come across question frameworks before (maybe some of us don’t need them!) and I think this will be a really useful chapter for the team members who choose to move from accountant to advisor.

I 100% endorse everything Paul talks about in this book – It felt strangely as if he’d been rummaging around in my mind and pulling loads of stuff out and putting it on paper!

But to summarise…

…essential reading for any accountant who truly cares about their clients and has a burning desire to do something to help clients more. The No 1 handbook for moving from accountant to (growth) advisor.”

Nigel Bennett - Managing Director, Hallidays Chartered Accountants, England

Having read Paul’s book this has opened my eyes to the clear challenges that the profession faces. New technology and new competition mean firms need to seriously review what they do and how they do it.

The book clearly identifies these issues and provides guidance on how you can turn these into opportunities for the practice. This has inspired me to make the necessary changes in my practice to ensure its future and the exciting growth that can be achieved.

If you want to safeguard what you have and build on it, this book is a must read.”

Damien McConnell - ACA FCCA, Director William Hinton, England

"The Business Growth Accountant is a game-changer for the accounting profession. It's a 'call to arms' for accountants everywhere to move from the 'bean-counter' to the strategic trusted advisor. ​ Technology is inexorably advancing client expectations and redefining what they deem to be of value.

To get ahead of the game, Paul Shrimpling's Higher Value Route Map is a powerful framework that charts the optimal path for accountants to be the difference makers needed by today's business owners. A terrific 3-hour read and a must for forward thinking accountants throughout the world."

Rob Brown - Host of the Top 100 Club Accounting Podcast, Founder of BD Academy England

“If you want off the hamster wheel of endless tax returns for unappreciative clients, and if you want to make a real difference in the lives and businesses of your clients, read this book.

While there’s plenty of buzz out there that accountants need to add advisory services to their firms, there aren’t too many sources that actually demonstrate how to do that.

Based on real world examples of accountants and advisors from around the world who are doing this work and on Paul’s years of experience guiding firms, this book lays out the steps you’ll need to take to transform your firm into Business Growth Accountants.”

Liz Farr - CPA, Content Marketing Strategy for Accountants, Farr Communications, New Mexico, USA

“Paul’s book is an invaluable guide to all those firms of accountants wanting to make themselves relevant to tomorrow’s client needs; to grow and succeed in a world where technology means that the traditional accountant has little place or relevance.”

Peter Taaffe - Managing Director, BWM Chartered Accountants, England

I was inspired to be a Chartered Accountant by seeing what a business-savvy accountant called David did for my parents and their business. My parents worked hard, but the success of their business enabled me to enjoy a better life and certainly an upgrade on my holidays! They never made a major decision without David’s input. He was their sounding board, corporate finance man and friend.

One summer in his office David showed me he had a team delivering numbers. A team that meant he could spend his time understanding the numbers, talking to clients and using them to bring greater success to his clients.

Firms need to understand that being just an accountant was never enough and now, in the world of cloud accounting, the need to demonstrate you add value is more important than ever.

This book won’t make you into a business savvy accountant, but it will challenge everything you’ve learnt and done in the profession to date. And then show you how others have done it successfully so that you can follow their lead.”

Vipul Sheth - ACA CTA, Managing Director, Advance Track Outsourcing, England

Called ‘The Business Growth Accountant’  the book is squarely aimed at accounting firms and accountants who see their future connected to doing more valuable business advisory work.

As you transform your accountancy practice into a profitable and valuable advisory business - the ideas, insights, skills and habits you'll find in this book are designed to help and support you .

What accountants say about the
Accountants Growth Academy

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What value do the accountability visits bring to the Accountants Growth Academy program for Pinfields?

I think the biggest beneefit of the accountability is being made accountable for your own actions, so when you’re a boss, a partner, who are you actually accountable to? I’ve used coaches in the past and but these visits from Douglas are more specific, not necessarily as a coach, but what I find is we’ve actually got a little bit more input from the Academy team and we’re getting now to see you or Paul once every six weeks, so it’s making us aware, right, we’ve got to make sure that’s done, make sure that’s done, make sure that’s done, and it’s not too much and it’s not too little, so for us it’s perfect. The problem we’ve got being a legacy firm, yeah, I’m third generation, that’s been a huge curved ball for us really, especially re-educating clients who have always been used to things a different way so it’s been good for that.

Nick Pinfield - Owner at Pinfields Acocuntants

What would you say has been the single biggest learning point from the Accountants Growth Academy program for you?

Delegation, delegation, delegation, I’d say you can’t do it all yourself, the biggest learning I had was actually at the April seminar which we had, and that was about the tax returns, and those tax returns I was able to listen, go back to the office and implement them really, but not implement them myself, but it was delegate it. And rather than me setting the goals and setting the targets, I was able to delegate that to George and she has been fabulous, absolutely fabulous. Already after three months we’ve hit 25% of our tax returns, whereas before it was more like 5%, so we’ve got more of a smoother line going across rather than having that curve at the end of the year, we did 400 tax returns in January last year, hopefully this year we’re going to be coming on a much smoother line, and what we’ve also found is being able to sit down with those people which are involved and talk to them and say, “What can you do in a day, how much…” and giving it back to them then tell us, rather than us tell them. And the team have been, have actually stepped up and actually getting more done and they seem to be a lot happier ‘cause they can see what’s going on, so it’s been a really really good experience for us so far.

Nick Pinfield - Owner at Pinfields Acocuntants

What value do the accountability visits add to the process for you?

It really does help, because quite often you go to things like there’s… you have a good day, you’re full of ideas and then you get back into the workplace and you absolutely forget everything because you’re back into the swing of the daily nitty-gritty and doing the data and stuff, so that really brings it back to mind when we’ve got tasks to do and things that we need to put in place before you come, whoever comes. So it’s essential to the whole programme.

Jenny Waugh - Partner at Hamilton Morris Waugh

How is the Accountants Growth Academy is working for you at GPC Financial?

It’s worked extremely well.

The main thing to start with was three tier pricing which that was an eye-opener, giving options, etc, we were probably early adopters in that we just went back and did it because we just got it day one, and that was revolutionary in terms of getting our prices up, but also more importantly from what we saw was clients were making the choice, and you know, what Paul says, if they have a choice they can go to you or someone else, so they can choose, they can give them a choice and go to you or go to you or go to you, there’s three different levels. So that that really did work very well for us.

Conor McDonnell - Director at GPC Financial

What value do the accountability visits add to the whole process of the Accountants Growth Academy?

Immense value to the process, we really like the accountability visits, so for example Douglas coming down recently it’s given us a kick up the backside, what haven’t we been doing, actually we really should do that because of those reasons, and it just reinforces what Paul’s told us, so whilst we only get three visits a year with Paul, seeing Douglas in between, you know, really makes us refocus and think let’s get back to the drawing boards, why haven’t we picked up on that, and it’s a sharp reminder and that’s really really important. It absolutely keeps us moving forward and reduces the distraction of the day to day stuff.

Ian Quartermaine - Director at William Hinton Accountants

What value do the accountability visits add to the process for you?

I can’t tell you what a difference actually getting the follow up meetings has made. It has certainly spurred us into action and made me see where we were holding up progress by keeping all of the responsibility to ourselves and not giving it to the whole team.

I am looking forward to making good use of the extra time this should free up for me!

Lisa Brown - Partner at Accounting Workshop

How has the Accountants Growth Academy been working for Pinfields?

It’s working really well for us, it’s made us very focused on what we’re doing, it’s helped us to focus the team, and develop the team, and we can see big changes in our firm coming out.

Jenny Waugh - Partner at Hamilton Morris Waugh

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I would say it is to put in place areas where you just need to focus on and then to focus on them. I think it's supported by ties in nicely with the accountability visits. In other words just make sure you’re clear on what you’re focusing on and then focus on it!

Conor McDonnell - Director at GPC Financial

What value do the accountability visits add to the whole Accountants Growth Academy process?

It’s good, I mean that it feels like it’s a bit more joined up now with the full work and the accountability visits. With Douglas visiting it's been possible to be more structured. Off the back of the last visit that we had with you we’ve taken steps, we’ve redone the website, we’ve taken on a new member of staff, we’ve done those sorts of bits and pieces.

Chris Swinton - Director at Swinton Accountants

How's the Accountants Growth Academy been for William Hinton so far?

Really good, we get a lot of value from the academy itself, I really like the fact that it’s three times a year ‘cause it gives us some time in-between to just try and concentrate on doing what you’ve told us and then, you know, the interim sessions are good ‘cause it gives a bit of motivation, so yeah, really good.

Ian Quartermaine - Director at William Hinton Accountants

What has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I think the biggest learning point for ourselves has been to grow, we need to develop our team, we cannot do everything ourselves, and we’ve come from a small practice that’s growing year-on-year, but since we have started the Accountants Growth Academy we’ve realised we need to get good team members in, get them trained, get them empowered to do the job and that’s the only way we can grow and we can keep moving the firm on, and it’s been better for everybody, including ourselves.

Jenny Waugh - Partner at Hamilton Morris Waugh

Hows the Accountants Growth Academy working for you?

I think the AGA has been excellent for our firm, it took a while to get off the ground, to actually get buy-in from the whole team, and what have you, it started off with me going along, the implementation process afterwards was tortuous, but really since we’ve got real team involvement in the process it’s really started to gain momentum.

Kevin Barratt - Director at Thompsons Accountants

What value do the accountability visits to your firm add to this whole process?

You know, quite a lot really because even when you go to a workshop day where, you’ve got these really inspirational speakers and you sit there and you think, oh, wow, if they can do it we can do it and then you, you sit in the car driving back and you think, oh, yeah, I’m going to do this, this, this and that. And actually you open your emails the next day and you just continue plodding along doing the same thing that you were doing before you know, you actually do need someone coming in and saying, “Well hold on a minute, you’ve hit another of your targets, or you’ve hit one out of five,” and if you keep having someone banging on at you I suppose it’s the same really with your clients, yeah, you know, if you tell your client to keep changing things, actually if you tell them once they’re not going to do it and you tell them ten times and that they’re going to so, but yeah, it’s the same sort of thing with this.

Chris Drinkwater - DIrector RS Partnership

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

I think the biggest learning point we’ve taken so far is really don’t pre-judge your clients, believe in yourself, believe in your product, your service, believe in your value, and don’t sort of think you can’t do that, client won’t like it.

Ian Gillard - Director at Petherick and Gillard

What would you say has been the single biggest learning point from the whole Accountants Growth Academy program for you?

Probably just maintaining the focus more. It's all stuff I know we should be doing, it’s all stuff that I like doing, but the day-to-day gets in the way doesn’t it, the phone rings or you get an email and you run off and sort everybody else’s business out before you think about your own. So that’s probably the discipline to throw it back and think about the business model and what we are going to do with it.

Chris Swinton - Director at Swinton Accountants

How is the Accountants Growth Academy is working for you at Myers Clark?

We’ve found the AGA great, great fun to, you know, what are we, two, nearly three years of the way through. It’s been a good learning exercise for the three of us, Jonathan myself and Ian, good opportunities to get away, get together, and the networking side of it in terms of chatting to like minded firms, sometimes you learn something new, but sometimes it’s just about also knowing that other people as going through the same thing as you’re going through, you know, like a reassurance factor. As well as the new learning that obviously it’s brought in so makes you stop and think different about the way you’re doing things, what should we be doing. Paul’s a great person to learn from and listen to, he’s never boring, he really is a… we always look forward to the next one.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

What's the single biggest learning point for you or for your firm during the Academy

I think it is about having boldness on pricing really I think, because especially me, I’m quite a young partner and it's very easy for me to slip into taking a client no matter what for as lower price to get the client and you can end up, you know, completely under-pricing your services and then struggling for years to come. So I think, you know, being bold, having the right clients at the right prices means that, you know, not only are you giving a better service, but also, you know, you’ve got that profitability across all the parts of the business.

Chris Drinkwater - DIrector RS Partnership

Hows the Academy for Growth Accountantsworking for RS Partnership?

It’s working really well, yeah. I think the main point is that all the partners in the firm would generally in the past just be getting on with their clients in their little pockets and we weren't discussing where we're going. We've identified key points that you need to actually track for the firm, some KPIs to keep the overall business moving forward.

Chris Drinkwater - DIrector RS Partnership

What value do the accountability visits add to the whole Accountants Growth Academy process?

Having someone come to the practice and with the view to keep it short and sweet and just focus on accountability that really does make a difference actually because you do feel accountable, and it gives you a focus in both your actions and time. Yeah, that really makes a difference.

Conor McDonnell - Director at GPC Financial

How has the Accountants Growth Academy been working for Pinfields?

Absolutely fabulously, really really well. Especially I had a bit of a kick in April when we first came, well when we first came and we met in Solihull and it was a little bit of an eye-opening experience for me, it’s all of a sudden realising Making Tax Digital is coming along, although we know about it the actual impact it’s going to have on the firm is going to be huge, and that’s just progressed and progressed, and we need to be monitored all the time, so I found it really really good, really good, yeah.

Nick Pinfield - Owner at Pinfields Accountants

What value do the accountability visits add to the whole Accountants Growth Academy process?

The accountability visits with Douglas are really great, because obviously you come away with lots of ideas, but it makes you focus on, okay, what am I going to do between now and when the meeting is or the phone call is, it kind of forces you to get on with it. Stop and think about it, and then actually implement one, two or three of the things you’ve learnt during the session. So I think without it you wouldn’t think about it again till you were just coming to the next one, yeah so they are really important.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

How is the Accountants Growth Academy is working for you at Petherick and GIllard

It’s worked very well from our firm point of view ‘cause we knew we wanted to make changes for MTD particularly, and we knew that there were a lot of old-fashioned things we were doing, paper files, etc, we needed to change, and so we needed to change, we needed the driver to help us change.

So that as the reasoning behind joining the Accountants Growth Academy last year.

Ian Gillard - Director at Petherick and Gillard

What's been the single biggest learning point for the firm?

It's quite difficult to pick one single thing because I think it’s a gradual culture shift, I think it’s that, I think if anything I suppose we were already aware. The last two sessions from a Making Tax Digital point of view have been a key factor in sort of driving us forward and getting us to actually do something practical on it. I think we probably will look back in the future and maybe able to pinpoint specific points that have actually been key to it, but at the moment it's made up of lots of intertwined compenents that are all moving us forward.

Kevin Barratt - Director at Thompsons Accountants

If you were to pinpoint one key learning from the whole Accountants Growth Academy to date what would that be?

I think the best thing we’ve done so far is having the whiteboards in each of our offices so that we’re tracking what, be it turnover, be it number of meetings, so that’s the key.

I think when you came down last time we spoke about the BOPP, you know, we did the BOPP, we came away from the bot, we’re now putting the BOPP back in place and those regular meetings are the driver for that and for what we’re obviously trying to achieve.

Ian Quartermaine - Director at William Hinton Accountants

How is the Accountants Growth Academy is working for you at Swinton Accountants?

Yeah, it’s worked well, it’s helped us highlight a lot of issues that we knew we had but we, you know, it’s helped us focus on them to try and get solutions too.

Chris Swinton - Director at Swinton Accountants

What's been the single biggest learning point for you or for the firm in the Academy?

The biggest impact for us so far has been the support we've had for implementation of three tier pricing, so it’s taken us ages to put it properly in place, I started off in two tiers at the beginning, ‘cause I wanted to try it but I was a bit scared of doing it the whole way, so we kind of half did it but now we’ve got it and we do it for all new clients, so that is really really big. And you find everyone pays more than you expect they would want to.

Lisa Brown - Partner at Accounting Workshop

What's been the single biggest learning point for Myers Clark or for you during the Accountants Growth Academy

I think it’s for us as business … and we’re still, if I’m honest, struggling to implement it properly, but the three tier pricing. You know, we realised quite early on that we’re leaving money on the table, you know, we’re not developing… a) we’re not giving the client what they want necessarily which is choice and b) sometimes we’re doing stuff for clients and we’re not charging for it. So basically we’re not earning as much as we can out of those clients. As I say we’re struggling to implement it properly, but it’s the biggest thing that I’ve learnt, still the biggest thing where we can build on it as a business as well.

Paul Windmill - Paul Windmill director at Myers Clark Chartered Accountants

What value do the accountability visits add to the whole Accountants Growth Academy process?

I think the accountability visit actually has pushed it to another level so I think that’s really needed and really a key part of the whole programme.

Ian Gillard - Director at Petherick and Gillard

What value do the accountability visits add to the whole process of the Accountants Growth Academy?

The key problem that we have had with implementing change was following it up, getting back to the office.Like everybody we’re very much, you know, a small firm, small firm mentality and you get back to the office, you’ve got a pile of emails, a pile of post to deal with, and what have you, and it slips, and before you know it you haven’t got that focus. Having Douglas come on site last time I think we really got alot out of that in terms of actually directing and keeping our attention on the things that need to change. Without that accountability process there is no development and it will always drift.

Kevin Barratt - Director at Thompsons Accountants

How is your firm going to survive and thrive in a quarterly-reporting accounting world?

Cloud accounting and Making Tax Digital are reshaping the way accountants work.
It challenges the way your firm makes profit, generates cash and builds capital value.
The changes also mean your people will have to work differently as you transform your firm from an annual accounting firm to a quarterly reporting firm.

  • At the moment you have 9 months to produce 1 set of annual accounts for every limited company client
  • Soon enough you'll have just 4 weeks to product a set of management accounts for every client - and you'll have to do this every 13 weeks

The people and processes you use to manage your annual accounting firm will not work for quarterly accounting. And the way you communicate with your clients needs an overhaul if you're going to successfully share the quarterly tax obligations for every client every quarter.

Paul's been speaking to business growth accountants all over the country about these challenges.  
It is clear the biggest threat to your firms future in the face of these changes is inaction.  Inaction from you and your team.

Before you or anyone can take action they must be clear on what they must do and how to do it.

Via the Accountants Growth Academy (AGA) framework Paul and the AGA team have already begun working together with 12 firms to unlock the full potential of their team's productive capabilities to future-proof their firms in a fast-changing, tech-driven and quarterly reporting world.  

Through workshops, 1-to-1 accountability visits and training resources these firms are already feeling the benefit.  
Here's what they have to say...

What accountants say about the
Business Bitesize Reports

​Your reputation really matters so it's important you share high-value business breakthroughs in your firm's branding like these firms have...

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Business Bitesize is invaluable in our prospect meetings...

We use the Business Bitesize publications in the intro pack that we take out to new prospect meetings. If I know I'm going to a new prospect meeting that might be more sort of interested in a particular Bitesize publication I'll make sure it's that one that goes in the pack, but generally it's the last one, the latest one that goes in the pack.

Clive Wilson - Landmark Chartered Accountants; Managing Director

Clive Wilson - regional exclusivity

Our contacts that we send Business Bitesize to think it's ours.

If someone thinks that Business Bitesize is produced here, I honestly don't go out of my way to tell them it's not, but if the conversation develops then I'm pretty clear and honest about it, and say how we get this produced for us.

But I'm also, I also make the point that there's not a lot of accountants that have this, it's pretty exclusive, you won't find any other accountants in this area that can provide you with this, part of the deal we have with the person that produces it for us is they don't produce it for anyone else that's in competition with us. So I also make it clear that I've read the books, that the Business Bitesize are based on, and so I can elaborate and, you know, and help them put into practice some of the things that, some of the messages that they will take from Business Bitesize.

I think our logo on it is important, and people know they're getting it from us and some of those people know that we buy it in, but I think it's the content that's more important to be honest with you.

Obviously I don't want something that's unbranded… our logo and branding it reminds them where it came from, if it's a client they know where it came from but if it's a prospect or a referrer it reminds them where it came from so it's valuable having our contact information on there, and also the electronic copy has the click-through, so you know, you can click on the website address at the bottom and it'll click through to our website, or it clicks through to the Business Bitesize library page where people can pick up other copies of Business Bitesize.

Clive Wilson - Landmark Chartered Accountants; Managing Director

Sian Lloyd

Getting started with Business Bitesize was really quite simple to be honest, hassle free.

We had the initial call with Kate, the kind of demo on the website, we liked it, it struck a chord with us and to be honest it's been really simple.

We get the editions, we've got the backup log access now as well so we're just kind of building it into our systemised process in terms of newsletters and looking to take it further with business meetings introducers really, so simple.

One major area that did help was the time involved in generating the kind of newsletter/marketing material, it saved a load of time in the generation, the typing, editing of a document that is an interesting read, appeals to clients but also has a bit of substance about it, so in that respect it's really helping the marketing side so much time.

Ultimately you know it's a good product, with depth to it, and it's just something that people want to read .

So really pleased.

Sian Lloyd - Director

Clive Wilson - how we use Business Bitesize

Business Bitesize is emailed to our database of contacts and clients, now that will include bank managers and IFAs and people we meet generally, referrers, people that could potentially become clients or people that are already clients. We have just over 1,000 people on that list and they get that Bitesize publication every other month.

We also include the Bitesize publication in our intro pack so the latest Bitesize publication will go out, we take out to new prospect meetings. If I know I'm going to a new prospect meeting that might be more sort of interested in a particular Bitesize publication I'll make sure it's that one that goes in the pack, but generally it's the last one, the latest one that goes in the pack.

And we take it to client meetings as well, if I'm meeting with a client and I think that there's an issue that a client has that might be covered by a Bitesize publication I'll take the Bitesize publication along. So we use it to support the advice and guidance we give to clients, we use it to demonstrate to people that don't know us that we're a bit different from other accountants, and we use it also just to keep in touch with people.

One evening I was late in the office and I received a call from a prospect who wanted to speak to one of my partners, and I knew about this prospect, it so happens that I accompanied the partner when we went to see this prospect a couple of years earlier, and the timing wasn't right. And he'd obviously forgotten about me, but he hadn't forgotten about my partner.

Through the Bitesize service all of the partners are able to send out personalised emails to their own lists.

On this occasion because my partner was the one that was sending out a the Bitesize publication. The prospect said to me that he had a particular piece of work and he wanted to talk to us about pitching for it, he said that because we wrote to him regularly and sent him really helpful publications he wanted to give us an opportunity to have some input.

But it's just giving people something different, something that's interesting, something that's different from the usual newsletters, and you know, seasonal newsletters, monthly newsletters, if you look in our reception you'll find the usual selection of autumn, it'll be the autumn newsletter I guess now, and HR update, and these things are supplied, and they're good, they're good publications, but you can go to other accountants and you'll find those same publications with another accountants logo on it.

What I like about Bitesize is you can't get that, you can't get that locally anyway, I know Paul supplies it to other accountants nationally, but the people we market to can only get it from us, and they tell us, we get very good feedback, they tell us they find it really interesting, and you know, occasionally they'll contact us before it's been issued asking when the next one is coming out.

This really reassures me that they not only read it but are really engaged and get value from the content.

Clive Wilson - Landmark Chartered Accountants; Managing Director

What is BBS in essence

What I like about Business Bitesize is it's taking information from source material, some of the best business books that are out there, and it's putting a practical spin on it.

Business owners like me will read these books and they will appreciate how they can apply some of the principles in their business.

What Bitesize does is it puts it in a very, very clear way, exactly what can be drawn from these books and how it can be applied in their business.

Clive Wilson - Landmark Chartered Accountants; Managing Director

We see Business Bitesize as a very strong tool in our marketing armoury.

It's designed, it's got our logo on it, it looks like it's sort of designed in-house by us, and because of the nature of the content some of our clients think that we write it.

Because it's in an easy to read, accessible style, it's the sort of thing that they actually like to read.

One of the things that's really important to us with Business Bitesize, because we actually think that it's such a good marketing tool is that we don't want anybody else to use that in our area. It really is a differentiator, and the response that we get, well it's great, we don't want it to be diluted by having other accountants actually sending this to our professional contacts, or our clients, or our prospects. As I say we feel that the regional exclusivity is important, and we feel quite protective of it.

We feel there is nothing else out there like it.

We've looked at lots of different types of newsletters, and ways of communicating with clients, but it's something that we know actually, as well as just being a method of communication, actually delivers value to the people who read it, and because of that we find that we get a really good response to Business Bitesize.

Andrew Price - Director Andrew Price Chartered Accountants

Business Bitesize delivers value to it's readers

"As well as being another method of communication, Business Bitesize actually delivers value to the people who read it. And because of that we find that we get a really good response from our customers and contacts"

Andrew Price - Managing Director

To build your reputation and standing as a Business Growth Accountant - not just a bean counter - how do you let every one of your contacts know that you want to help them build their business?

Branded in your colours and logo

​You can get it branded to your firms colours and logo and subscribe to a range of other digital marketing services that build and sustain your reputation as a Business Growth Accountant...

  • Every two months Paul and his team at Remarkable Practice create a four page Business Breakthrough report for you to share with all your contacts - we call it Business Bitesize.  
  • Every edition addresses a pressing problem faced by your business owner clients.
  • Every edition offers cutting edge, step-by-step instructions to help solve their business challenge quickly, smartly and elegantly.