​​Want to talk? Call:+44 1773 821689

​Want to talk? Call: ​+44 1773 821689

Are you ready to move above and beyond the daily grind of running your accountancy firm?

Do you want to distance yourself from the day-to-day grind and distance yourself from your competition?

To achieve the kind of accountancy firm you want to run and be proud of, you need a goal, you need focus and direction.

Not just any goal, but a clear and compelling goal that will deliver success for you and your firm…

…a Big Hairy Audacious Goal (BHAG)– this is your ultimate goal – the end result, a goal that you feel very passionate about!

Your Big Hairy Audacious Goal should be a clear and compelling statement of strategic intent – the specific goal you have for your firm in the time frame you have set out.

However, for you to achieve your BHAG, you must be driven and focused on all the smaller regular actions required to drive you towards it.

Think of your BHAG as the big ultimate domino at the end of a domino run.

What does it look like?

Know this and work out which smaller actions (smaller dominos) you need to do regularly to knock down the ultimate domino .

Do one important thing every day that takes you towards the accountancy firm you’d be proud to own and run.

Remember success is sequential, not simultaneous - as John Bytheway, bestselling author and speaker says “Inch by inch, life’s a cinch. Yard by yard, life’s hard”

To learn more on how creating a domino effect in your accountancy firm can help you achieve your BHAG click here

Sally Wallwin

Paul (@shrimpers) works exclusively with accountancy firms helping them achieve remarkable results through remarkable practice. Paul has an active LinkedIn group dedicated to marketing for accountants - Marketing for UK accountants in Practice - more leads more often. If you're a manager, partner or marketing manager of an accountancy firm join us. Paul is also the creator of Marketing Services for Accountants and Business Bitesize - go to the products page to find out more...

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