Focus on the wrong marketing cup and accountants miss out on new clients……
Last year we published the Marketing Audit For Accountants.
One thing in the Marketing Audit stood out more than anything else.
One marketing cup is more important than the other!
The research findings clearly show the importance of referrals when it comes to winning new clients.
The research suggests that if you had two cup-fulls of new clients in the last 12 months – one cup would have come from referrals – and all your other marketing activity would deliver the other cup full.
So you can see how important referrals are.
Referrals account for half the new clients you’ll win in the coming 12 months. And if you don’t get your referrals strategy sorted you’ll miss out on a larger number of new clients than if any other aspect of your marketing fails.
The webinar details
So why not join Paul’s webinar next Thursday May 7th to hear how you can become more successful at winning more referrals for your accountancy firm?
Register for the webinar here - http://app.webinarjam.net/register/1035/7dd4051b95
A recording is available after the Webcast has gone out live but you must register for this webcast to receive it.
Be good to see you there
NB If you want to get yourself a copy of the Marketing Audit For Accountants which is jam-packed full of insights and suggestions to make your firm's marketing more successful go here
Creator of ‘Business Bitesize – business breakthroughs in minutes’ – a time-efficient way of cultivating a greater flow of new clients for your accountancy firm.