Pricing Webinar
Meeting Resources
30th April 2025
11am-12pm
On the pricing webinar on 30th April I shared a lot of content and posed some questions on this subject, such as:
How confident are you on your pricing?
Why is pricing important?
How does pricing affect 5 levers of FTEEE matter?
What do clients really value - the technical work, the workflow or the relationships?
How do you grade your clients?
I also shared some pricing principles, a good client/bad client matrix, the challenges you face when it comes to implementing a pricing process in your firm and some quick wins - these are what the best firms do.
This is a big subject to cover and there are lots of sub-issues along the way, including having necessary conversations, managing client behaviour, client disengagement and of course, 3 option pricing - I could go on.
Below on this page you'll see the recording from our session, the slides I shared and also the link to join the upcoming pricing workshop I mentioned on the webinar.
This will allow us to focus on some of these areas in greater detail, have a much deeper discussion, hear your challenges and frustrations and deliver some real value to you.
You'll also see some additional reading to support your pricing questions and discussions.
We hope that we will see you again in person in May at the workshop!
Doug
Session Recording
Presentation
Business Breakthroughs
Background Reading
BOOK
ImplementingValue Pricing
by Ron Baker
Implementing Value Pricing is a manifesto that establishes a clear case for the revolution. It provides detailed guidance that includes not only strategies and tactics, but key predictive indicators for success. It is richly illustrated by the successes of firms that have embraced value-based pricing to make their services not only more cost-effective for their customers, but more profitable as well.
BOOK
Pricing on Purpose
by Ron Baker
Instead of presenting a set of feel-good items to check off a list, Ron Baker encourages us 'to think with him, not like him.' He methodically builds his argument leading us through the labyrinth of pricing theory and encourages us to look at pricing as the strategic tool that it is rather than taking the lazy cost-based tactical approach of most businesses.
Podcast
PODCAST
Ron Baker on Pricing and Strategy
How does your accountancy firm earn the right to achieve and be comfortable with prices that are three, four, five times or more higher than you would normally charge a typical client?
In this podcast Ron Baker discusses pricing, the subscription model, niche marketing and positioning, strategy and purpose.