Maybe this is why so few accountancy firms make a blatant, explicit, stand-out marketing promise to their clients? 

Maybe this is why so many firms all look and sound the same?

Fail to meet or exceed your promise and you’re no longer seen as a trusted adviser. Your accountancy firm will lose clients and introducer relationships and prospects too.

Make a promise and you MUST deliver or over-deliver on your promise.

So let’s play it safe!

Please don’t!

Here’s an example, from a recent Financial Times article, showing you a business making an outlandish promise in a new territory – India. They then work out how to deliver on that promise. They do and they grow at an amazing rate. You’ll recognise the brand and even the promise – they had to drop the promise from their Western marketing due to bad PR from a number of driving accidents!

What’s your firm’s promise that stands out from the crowd of accountancy firm’s in your area?

How do you feel about the risks of making an explicit, blatant, stand-out marketing promise?

Or would you prefer the comfort of being a bland, anonymous, innocuous accountancy firm (arguably the riskiest strategy of all)?

Paul Shrimpling

Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice

Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…

And let’s get LinkedIn