Book Resources
Strategic Health Question 5
WHAT MATTERS MOST TO YOUR CLIENTS?
Online Articles & Downloads
FORBES ARTICLE
Consumer Psychology Is The Only Constant In A Changing Retail Market
Consumer psychology – giving people control, activating positive emotions, reinforcing personal identity and belonging – is the unchangeable foundation on which to build a winning retail business strategy, all the while being ready to adapt expeditiously as consumers’ social and cultural context changes
Pamela N. Danziger, ‘Consumer Psychology Is The Only Constant In A Changing Retail Market', Forbes.com,Aug 23, 2020
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INC.COM ARTICLE
Jeff Bezos on Planning for the Future in Uncertain Times
A simple three-word question can help guide you through changing circumstances over the long haul.
Jason Aten, ‘Jeff Bezos on Planning for the Future in Uncertain Times', Inc.com,Jun 7,2020
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