To truly hook your firm’s clients, you must manage their ability to act and motivate them into action.

Your aim is to make their action easier than thinking.

For example, anyone would be put off by a lengthy registration page, especially if you have to scroll down, leave the page or fill in lots of information.

Compare this to the simplicity of Pinterest or Instagram, where you only need provide your name and email address to start posting and viewing images and information.

This simple action also creates a habit to build and share a collection of images, this (without realising) keeps people coming back and referring/sharing information with others.

For success in ensuring your firm’s clients act on the triggers, your actions must:

• use less time
• use less money
• need less physical effort
• need less brain effort
• be more socially acceptable
• connect with existing routines​