The 8 questions are simply magical...

paul Dunn, Co-Founder B1G1

If ever there was a book every firm should have, this is surely it. It really is brilliant. You’d have to be crazy not to have it.
The 8 questions are simply magical. Answering them gives you the most wonderful roadmap for a brighter future — one for your team, your customers and our world as well.
You’ll find it so easy to access, to understand and, most importantly, to apply.

THE 8 QUESTIONS OF STRATEGY

Answer these 8 questions and you start to build strategic health into your firm. You’ll then achieve your ambitions with a sense of pride and deep-down satisfaction. The ebook helps you answer every question...

KEY QUESTION 1 - How will your firm’s strategy deliver on your personal goals? 

KEY QUESTION 2 - What do you and your firm stand for? 

KEY QUESTION 3 - What does success look like at your firm?

KEY QUESTION 4 - How must you and your colleagues behave?

KEY QUESTION 5 - Where is the business now?

KEY QUESTION 6 - Where is the world moving to?

KEY QUESTION 7 - What matters most to your clients? 

KEY QUESTION 8 - What is your without-fail focus this quarter? 

Why is this e-book available free of charge?  This complimentary e-book on the 8 questions of strategy is available because of the active support of our partners and sponsors – they have funded and supported the effort of putting the book together:

Partners and Sponsors 

Carl Reader

Author, Carl Reader.com

Not only is this book a pleasure to read, but it asks the eight difficult questions that we all put off. All too often we get consumed by the day to day. This book helps professionals take a step back and understand why they do what they do, to plant
the seeds of an effective strategy

Subarna Banerjee

Managing Partner, UHY Hacker Young; Chair UHY International

For me, reading this book has cemented my thoughts that strategy is all about people and it’s all about action. Too often we hatch plans but don’t follow through. What these eight questions do is challenge our thought processes and better connects us to our people. Implementing our response to the eight questions has had a profound effect on our business

Paul Lodder

Dext, BP Accounting Produce Strategy

I absolutely love this book. The 8 easy-to-follow sections means it can be completed in manageable chunks, and in any order to suit the firm.
The online questionnaire and the downloadable report is also a really helpful touch.
I particularly like question 1 as I have always felt personal goals for the business owner, the team and clients are a critical element to ensure firmwide success.
I have often found strategy books in the past to be quite overwhelming, with a huge amount of information to digest. Instead this 8-question approach prompts you to get started and to actually take action on strategy

Phil Hobden

,Head of Digital Sales – Wolters Kluwer Tax & Accounting UK

This book will not just frame the shape of your firm moving forward, but also give a practical roadmap of how to get there through 8 simple but impactful questions that will make you stop, rethink & reconsider everything you are doing.
In short: this is an essential book that you will wish you had years ago

Radio Show Host, The Soul of Enterprise: Business in the Knowledge Economy, and auther of the best selling Implementing Value Pricing: A Radical Business Model for

Ron Baker

Founder, VeraSage Institute

Meaningful transformation comes more from pursuing profound questions than merely seeking practical answers. In this book, Doug Aitken and Paul Shrimpling will confront
you with eight essential questions that will support you in crafting your firm’s strategy.
You will be confronted with demanding decisions and tradeoffs, since your firm is distinguished by the customers and services it does not have.
Before you can establish your pricing strategy, you need to answer Doug’s and Paul’s questions first. The resultant
strategy will help you flourish in a world of wonderous possibilities.

Peter Jarman

PJCO Accountants

I found that by asking these 8 question, not necessarily in the order presented:
my choice was 7,6,5, 2,3,4,1 & 8; I then became far more focussed on WHAT our dream firm looked like, WHERE we fitted in the business community, WHY we are really needed,
WHAT we stood up for, and HOW we can embrace change to deliver better futures for our clients, our team, our community and us personally.

The 8 questions are simply magical...

paul Dunn, Co-Founder B1G1

If ever there was a book every firm should have, this is surely it. It really is brilliant. You’d have to be crazy not to have it.
The 8 questions are simply magical. Answering them gives you the most wonderful roadmap for a brighter future — one for your team, your customers and our world as well.
You’ll find it so easy to access, to understand and, most importantly, to apply.