How client-focused is your accountancy firm?

As a partner or senior manager of your accountancy firm, you already know client care is a crucial element of your firm’s success.Every contact your clients have with

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How can your firm enhance your clients’ experience in just 15 seconds?

When Jan Carlzon took over at Scandinavian Airlines (SAS) in 1981 the airline was losing money and in danger of collapse.In just over a year he transformed the

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Time to put your clients first – your firm is at risk if you don’t…

Your clients are at the heart of your success, and their experience of working with your firm should constantly be at the forefront of your mind.Client care should

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The sour taste of unmet expectations undermines the success of your accountancy practice…

Client expectations are unpredictable.The willingness of your business owner clients to recommend your firm and buy more services from your firm are determined by your clients’ unpredictable expectations.For

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Accountants should invest in the L word on Valentine’s Day

What does Valentine’s Day mean to you?You may view it as a day where you pay over the odds for a card or present to remind the most

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Why are accountants unknowingly risking it all?

Yes we are living in challenging times.Winning new high-value clients for your accountancy firm is getting tougher.Retaining existing high-value clients in your accountancy firm is getting tougher too.But

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Is your accountancy firm taking your MOT seriously like Google do?

A 2016 article woke me up again to this vitally important subject.A fundamental principle of business success was captured by a three-word phrase back in the 1980s by

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Can a 1% price increase really deliver an 11% profit increase for accountants?

The fastest and most effective way for any business to realise its maximum profit is to get its pricing right. The right pricing structure can boost profit faster

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Does your accountancy firm really know how to use mobile phones to win more clients?

You’d be right to doubt the importance of this Google research into the power of mobiles and how we use handheld devices to make buying decisions (but you

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How do accountants best help clients in times of turmoil?

Now’s the time for accountants to step up to the customer care plate……‘step up to the plate’ means take action in response to an opportunity or crisis.Whether you

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