Habits are a big deal in our lives – do you know about 45% of what we do every day that feel like decisions, are actually habits!
The key to a successful business is to encourage customer habits or automatic behaviour in your favour.
Of course, every business needs new customers, however remember the easiest way to grow your business is right under your nose with your existing customers.
Your existing customers already know you and your firm.
To keep your existing customers coming back you need to apply a successful formula to their buying, so it becomes a habit (something that they do unconsciously and then cannot live without).
Think about what your customers are purchasing and the other needs those purchases may trigger.
For example, iTunes allows you to download and purchase songs from them in the form of media files. To secure your loyalty they will also store them for you in your own library - they cleverly, therefore, keep you as a customer by offering you something that you now cannot do without, your very own library.
And then once they’ve ‘hooked’ you, pay a little more and you can also have access to their library of over a million songs and albums that you can stream and play for free!
Learn here how to turn the habits of your customers into automatic behaviour and secure their loyalty and your firm’s success.