Whether you sell complex solutions or simple products and services, one thing is clear, buyers are more informed than ever before.

With the information they can gather online, including all the good, the bad and the ugly from social media, most buyers can determine what they want and who they want to buy from, sometimes without even seeing a member of your client-facing team.

In this ‘customer-knows-everything’ world, how do you stand out? How can you make a difference to your client, get noticed, get chosen?

If you want your clients to buy more, evidence says you should avoid building ‘the-customer-is-always-right’ relationship…

The key to loyal clients and increased sales is to challenge and probe your clients to think differently.​