Accounts and tax are valuable to business owners, but as soon as you humanise the numbers you become profoundly more valuable to your clients
Hi, I'm Paul Shrimpling. Author of 'The Business Growth Accountant' and creator of Bitesize Business Breakthroughs. And for almost 2 decades I've been helping accountants build stronger and more profitable relationships with their business owner clients. And something has become crystal clear...
Technology is changing at an ever-increasing rate...
Your competitors are also getting better and faster...
Business clients are getting more and more demanding too...
Therefore it's clear that staying the same - not changing what your accountancy firm does - is a recipe for becoming disastrously irrelevant.
And so, if accountants can stay relevant on tax and accounts through CPD - can't accountants stay relevant to their business owners by also investing some time and money learning about business success?
General Eric Shenseki makes a powerful point when he says:
"If you don't like change you're going to like irrelevance even less"
Stay relevant to your clients and you and your team will be better placed to help your clients succeed, as well as contributing to your firm's own long-term success.
Confidence can run high for a business owner until a valued client or a valued team member leaves to join a competitor. Confidence about the future can then disappear like a puff of smoke.
Many other challenges also frustrate business owners - deadlines; lack of time; quality issues; willingness to adopt new technology; overworked; lack of sales; people issues; and much more.
All these frustrations and more are what your business clients want to talk about.
The business owner's most trusted advisor should help...
...the business owner's accountant should help...
...you and your accountancy firm should help
You help them feel better about their business and more confident about their future
You help them improve their business results too
As a result clients feel loyal to you, your people and your firm
Client loyalty then secures your fees and profits and your future
Client loyalty increases the number of recommendations you get
Because you hold a unique and trustworthy role in the hearts and minds of your clients, aren't you best-placed to help your clients? And if you are best-placed to help, shouldn’t you be sharing proven business success ideas, as well as looking after their tax and accounts?
You'll then be supporting your clients around the frustrations and challenges they experience. You'll be helping them build a more successful business. And, as a result, you'll be securing the future of your firm through stronger relationships with your clients.
We'll do all the leg-work for you (in the background). You take all the glory for sharing what it takes to help remove their frustrations and help them build a successful business they can be proud of.
"A great read, makes me want to do team meetings again to try it out!"
- a client responding to this 'Business Breakthrough' report shared by one of the partners at Landmark Chartered Accountants
Let us create reports like these with your firm's logo and colour and put them to work on your website, in your email marketing and in your social media marketing (without you having to do anything)
Clive Wilson is the managing partner at Landmark Chartered Accountants in Watford. The firm is doing well, winning new clients, growing fees and has a reputation for doing great work for clients.
But to say the three partners and team of managers are busy is an understatement. However, they take client care deadly seriously and want to be in regular contact and share things that make a difference to their business owner clients.
To begin with Clive did all the work of sending his firm's 'own-branded' Business Breakthrough reports out to all his firm's clients and contacts once a month. But as Landmark got busier this got harder to do due to other priorities and time commitments. He also wondered if he should be in weekly contact with clients (rather than monthly) but worried that weekly communications would upset clients and be seen as spam!
Clive is a stickler for the fine detail - everything has to be at a high standard so we took great care helping Clive see how we could take all the leg work away from delivering his firm's reports, and still do a great job, one he'd be proud of.
So now (without lifting a finger) Clive posts a new blog every week on his firm's website; plus he hosts a lead generation opportunity that captures the email address of business owners who want a copy of the Landmark Business Breakthrough report of the week; and then delivers the report instantly and sends a follow up email too. Clive also delivers an email to clients every week about a recent Business Breakthrough report (he's now convinced that there's no downside to weekly emails sharing valuable business insights with clients).
All this work gets done every week, Landmark get all the plaudits for sharing high-value business breakthroughs without doing any of the work - it's all done for him.
Your firm's website is your shop window for existing clients, prospects and other valued contacts. It should be a vibrant, informative and valuable resource for all your contacts. This means new content every week or at least every month, but this is tough for most accountants...
We know that your firm's reputation is at stake. And so we know you want consistent high quality content, you insist on it being well-presented and visually attractive as well as professional and credible.
Which is why we go to such lengths to ensure the highest standards are met in every aspect of the Business Breakthrough service:
There are bloggers that blog every day (like Neil Patel, or Seth Godin) and others that blog around twice a month (like Mark Manson or Ryan Holiday). All of them have a giant audience, not based on the frequency of their posts, but because of the quality of their posts.
Here's 3 of the ever-expanding library of Business Breakthrough reports that provide the source for all your blogs, emails and social media content.
The first three reports are in our branding, you can then see the same reports in the branding of three accountancy firms already using 'Bitesize Business Breakthroughs' for their firm:
"A well-known publisher client of ours insists she gets our regular Business Breakthrough reports (rather than her business partner) because she really enjoys reading them. Because she appreciates them it tells me the standard of the content really stands up to scrutiny"
"We send Business Breakthroughs to all our clients, contacts and possible new clients. It means we stay in touch with everyone in a high-value way with very little effort. And we get very good feedback."
"It's important to us that we are the only firm in Watford able to use the Business Breakthroughs - it gives us a competitive advantage I'm sure."
"Here's a note we recently got from one of our clients - Just a quick note to say that I really enjoyed your bite-sized summary, sufficiently to borrow a couple of great quotes! It's a really valuable resource you are providing with these summaries. Thanks.
"When we get feedback like this we know we are staying in touch with clients in a high-value and impactful way."
"We now also use the Bitesize content in the workshops and events we regularly run - it takes so much of the leg work out of putting a slide-deck together and gives us a brilliant workshop follow up report too."
“In just one lunchtime we made our firm more successful. A 'learning lunch' with our team about ‘lean processes’ expanded our team's business knowledge. We then discussed how we could apply ‘lean’ to our firm and quickly realised an investment in workflow software would save us £10,000 in chargeable time."
"Even better, our team our now able to talk to clients about the value of lean process and how it can help their business.”
Let us provide you with a comprehensive, and constantly increasing bank of Bitesize Business Breakthroughs. All branded with your firm’s logo and primary brand colour – just like we do for the Landmark, Pentlands and Anthony Russel. And then let us get it delivered for you so that you use almost no time refreshing your website blogs every week and sharing your new content by email and social media.
£690 per month if you want us to provide you with the 'full-fat' weekly Bitesize digital marketing service:
Pay less if you prefer a MONTHLY SERVICE rather than a weekly process - £465 per month.
Pay even less if you simply want the CONTENT ONLY and then do all the marketing work yourself - £330 per month.
Creator of Bitesize Business Breakthroughs
Paul has started 4 businesses (his first when he was 20). He's bought from 6 different accountancy firms and the best of these didn’t just talk about the numbers they asked about non-accountancy issues and helped in a deeper way.
Paul’s been involved in 1,000s of meetings with the owners, directors and managers of accountancy firms - helping them transform profits, capital value and their pride and enjoyment of running their firms.
To create his recent book - The Business Growth Accountant - Paul interviewed 12 of the most advanced 'advisory' firms he could find. His book distills and shares their best insights into helping how accountants help business owners succeed.
And when Paul isn't with his family, surfing in Portugal or mountaineering in the Alps he'll be working closely with the leadership teams of accountancy firms just like yours.
Most accountants struggle to create a regular flow of content on legislation, tax changes, budget reports and other content on subjects accountants are familiar with. And when firms do produce this type of content it can also be found on most other firms' websites too.
Not with Bitesize Business Breakthroughs - with the Business Breakthroughs approach you get a competitive advantage
Every accountancy firm that takes the Business Breakthrough license has their geographical location preserved - we will not supply your local competitors - we call this 'geographical integrity'. This means you can be confident that your clients, prospects and contacts will not see the same Business Breakthrough from your direct local competitors.
The Business Breakthroughs might not be right for your firm.
Only if you see your firm doing more business advisory work will you see 'Bitesize Business Breakthroughs' as being relevant to your firm. Only if you see the success of your clients as a priority would you want to be making the most of business advisory blogs, emails and social media marketing.
If your firm is about accounts and tax and nothing but accounts and tax (payroll and book keeping and audit too) then Bitesize Business Breakthroughs will not be right for your firm.
Yes you spend less if you do the blog posting, email marketing and social media posts. To make it work best you'd also need to make sure every blog post had a lead generation page ( data capture) that automatically populates your list and then delivers the Business Breakthroughs instantly. All for every blog.
In our experience the time, effort and knowledge to do all this rarely exists in a firm unless they have dedicated marketing people. And then when other work priorities take over they end up with inconsistent, adhoc blog posts and intermittent client contact.
You could opt to spend a little more and then have the confidence that the blogs, emails, social media, landing pages and report delivery all happen 'without fail' every week or month.
Weekly, unique blogs with relevant, authentic and original content will rank favourably in Google and that in turn will drive visitors to your site who are looking for business advice. The kind of advice and support you want to give them. The key though is the number of relevant visitors your website gets and the number of pages they visit.
To get visitors you have to give your contacts good reason to visit your site - whether they're clients, prospects or other contacts. This means high value content every week. This also means regular emails and social media posts driving people to your new, fresh, high-value content that then tempts them to visit other pages on your site.
The 'Business Breakthrough' service does all of this work for you. OR provides you with all the content for you and your team to do it yourselves.
The first step is to have a look at what a Bitesize report looks like in your logo and brand colour. Click the button below, choose the report you'd like to see in your branding and let us have the email address you'd like us to send your branded report too - you'll receive an information pack too.
Every one of the firms that uses the Business Breakthrough service values different things. Here's a few things we've learned from these firms over the years of running Bitesize Business Breakthroughs...
Every week you can prove to all your clients, prospects and contacts that you are serious about their business success. You send the same success message to your team too. Please remember we can do all this for you and allow you to focus on your 'day job':
Make it less often if you want TO: Rather than weekly, if you LIKE THE IDEA of starting gently why not go for monthly? We will happily make it all happen monthly for you and your firm. Or provide you with all the content so you and your team stay in control and do it all yourselves.
Me and my team are committed to doing a very high quality job on both the content creation (reports and blogs) and content delivery (emails, social media, landing pages) – so we make it easy to get started and easy to stop too – no long term contract.
Some firms have been using our Business Breakthrough service for many years which hopefully shows how serious we are about achieving very high standards (they wouldn’t have stayed otherwise).
Why not test us out and get a Business Breakthrough report created in your brand logo and brand colour – simply choose the report you’d like to see and let us have your web address to find your logo and colour.
Business Breakthrough Content Creation
Business Breakthrough Editing and Proofing
Business Breakthrough Content Marketing and Delivery
Business Breakthrough Digital Marketing
P.S. We are committed to maintaining the regional integrity for every licensee firm that uses Bitesize. This means we have turned away many interested firms because they would conflict with an existing Bitesize firm.
If your firm's town or region is already taken we will advise you as soon as you make contact with us. If your town or region is still available we will happily get you a sample copy of Bitesize to you in your logo and primary brand colour.