Helping ambitious accountants build better firms...
...ambitious accountancy firms achieve the results they seek by building client loyalty, improving team engagement and improving the skills and mindset of their leaders and managers.
Work on the practical tools, people-first programmes, and proven frameworks and you'll help turn knowledge to skills to habits. Humanise the numbers in your firm and you'll transform your results...

Our core purpose is to help you Humanise the Numbers - when you bring a human focus to the numbers you'll see client loyalty and team engagement improve. Your firm's performance improves as a result.
We help you build deeper connections with your team, deeper connections with clients, and a stronger commitment to high standards. You then see the numbers across your firm improve.
If you're feeling the pressure of deadlines, unsure about your team's engagement, or hesitant to adjust pricing, we challenge your current approach, help you build new habits, and help you follow through with your decisions and commitments to change.
And because we care deeply about you, your firm and the profession, we build a guarantee into every project we work on with you. Join our community and discover the value you can achieve when you humanise the numbers in your firm.


Our purpose is to Humanise the Numbers—bringing a human focus to a numbers-driven profession.
We help you connect more deeply with your team, clients, and the values that matter most.
If you're feeling the pressure of deadlines, unsure about your team's engagement, or hesitant to adjust pricing, we challenge your current approach, build new habits, and keep you accountable.
And because we care deeply about what we do, we guarantee results. Join our community and discover the value we can deliver together.
Our Impact
40 +
Years of Experience
Paul and Doug have collectively spent over four decades working exclusively with accountancy firms, honing an approach that consistently delivers results.
Organic Fee Growth
50%
Large multi-office firm achieved 50% growth in organic fees in < 4 years by applying the “humanise the numbers” approach.
Startup Scale-Up
5×
Two-partner startup grew its fee base from £120k to £600k (a 500% increase) within 4 years of engaging with Doug and Paul
Sam Gooding
I would definitely recommend it to a firm/accountant who accepts they do not have all the answers.
Ian Gillard
The question of recommending the Accountants Growth Academy to any other firm is a double edged sword, on one hand absolutely due to what I have learnt and the progression our firm has made, on the other hand no as I feel i have an advantage over other accountants!
Nick Pinfield
Meet The Team








