Paul’s passion for the accountancy profession has been forged in his experience of growing (from scratch) a successful manufacturing business. The annual check-in with his accountant never dealt with the emotional roller coaster of running a growing business or any future-focused planning.

Having moved onto other business ventures Paul has now experienced buying from 6 different accountancy firms. 2 have been transformative, 4 have been, well just as you'd expect, purely focussed on the historical numbers, not on the people or the future.

This business education underpins Paul’s passion and determination to challenge accountants to better connect to the people - team and clients - and to connect the people to the numbers that influence future results.

As Paul says:"Yes it’s about the numbers, but its mostly about the people and how they feel about the numbers. It's why we want to help ambitious accountants humanise the numbers."

In the end accountants are people businesses with an expertise in numbers - something all businesses need.