Client Experience - what is it?

Put simply it's how happy your client is, with your product or service, your delivery of this product of service and how they are treated by you and your team - throughout their entire journey with you - and every touch point matters.

It's about how much they trust you, value the work you do, how you make them feel and the relationship you have as client and accountant.

This is down to you.

In the blogs below you will see common themes crop up on how to make the experience your client has with your firm magical, they are:

  • Asking the right questions
  • Actively listening to your clients
  • Discussing your clients personal and professional goals
  • Communicating the things that matter to your clients, not you
  • Getting to know your clients
  • Working with the right clients
  • The importance of team behaviour
  • How to build value and loyalty
  • and many more...



How to get your clients attention by communicating your firms value…
What happens to your client experience when you take the time to identify your client groups?
Your accountancy firm wins when you take client experience seriously
Ask the wrong question and you send your clients to your competition
The numbers don’t lie when it comes to client loyalty
Take more risk with a better guarantee for the success of your accountancy firm
Start with a yes-tag question and change the outcome of conversations with your clients…
Ask the wrong questions and you fail to build value for your clients
If you don’t build value in your firm, you don’t build your sales…
For great client relationships use these 6 words
When it comes to rewards in your accountancy firm, variety is the spice of life!
Train your team to challenge your clients for increased sales in your accountancy firm
What if you’ve had client care wrong in your accountancy firm all this time?
Be better at selling your firm to your prospects and clients…
Turn your accountancy firm’s satisfied clients into raving fans…
Think of Rudyard Kipling during your client conversations…
How client-focused is your accountancy firm?
Guarantee what matters most to your accountancy firm’s clients
Get your Accountancy firm to be a habit with your clients by using this 4-phase process
Ask your Accountancy firm’s clients the ultimate sausage question just like Heinz did…
A new view of sales determines the success of your firm
Why simply satisfying your firm’s clients will not secure their loyalty?
Ask better questions to win (and keep) more clients for your firm
How can camels help you become better at negotiating?
Simple processes to hook your accountancy firm’s clients
Deep Practice guarantees a competitive edge in your accountancy firm
Time to put your clients first – your firm is at risk if you don’t…
Start looking for win-win negotiations in your accountancy firm
Accountants already know the power of guarantees, don’t they?