Why simply satisfying your firm’s clients will not secure their loyalty?
When you started your Accountancy firm you had a business plan and goals in place to make your firm successful…
…and probably the most important one was to attract and win lots of valuable clients.
Indeed, without your clients you wouldn’t have a firm at all!
However, if you ask your clients are they satisfied with your Accountancy firm what do you think they would say?
And in the competitive world we live in today, is simply satisfying your clients enough?
The simple answer is no!
Research suggests that between 60% and 80% of customers who describe themselves as simply satisfied by a business they have used, will not use that business again.
It seems your clients expect more from you if you want their loyalty.
So, what is clear is that if your business strategy to get and keep clients is built on just satisfying them then your Accountancy firm will not achieve all it could…
Instead of merely satisfied clients, aim for loyal clients
Loyal clients will make your firm grow
Loyal clients will make your firm more successful
Loyal clients will give you the edge over your competitionClick here to learn how to create loyal clients and transform the profits of your Accountancy firm