Clients will only stay loyal to your firm if they have a good reason to. As a result, you have to work even harder to keep your clients and build their trust in you and your team.

By providing the best client care, you will increase trust, and that could mean the difference between client loyalty and clients who jump ship.

So how do you do this?

How do you keep clients and make them loyal, make them return to you and recommend you to others?

When was the last time you looked at your client care programme and the tools and techniques your team use?

When something goes wrong for one of your clients, your team probably work very hard to put it right and ‘wow’ them with your memorable client care.

It sounds like the right thing to do, you sort the problem out and ‘delight’ them with the level of care you have provided.

But what if it’s not enough if you want to win their loyalty?

What if there is a better way to deal with your clients’ problems?