Accountants Growth Academy Resources

Mercure Grand, Bristol
19th March 2025

"Client loyalty reinforces the strategic health and sustainable success of your firm"

Take seriously what matters most to your clients. Acknowledge and factor into your strategic plan what clients 'see as important to them'

Your client care contact programme determines your client experience. Your client experience determines the success of your firm.

Use more stories.
The big question is how to construct
great stories in your marketing.
Follow the best marketing
SUCCES checklist in the
world?

Avoid the easy path of no strategy or
bad strategy that so many businesses take.
Instead take the future of your business seriously and invest time and energy building good strategy.

Have a single quarterly priority focus in your firm, share it across all your team and set up ways to track activities and results.

What Philippa Haynes, of the brand and marketing consultancy Insight 101, does brilliantly on this podcast is to unpack two or three deep, key insights that can help you and your firm connect with the messaging around your firm's brand, allowing you to underpin the future success of your marketing, your client loyalty and, arguably, the loyalty of your team.

In this conversation with Karen Eber, you'll hear about the importance of the power of stories in connecting in a deep and emotional way with your team, and in a deep and emotional way with your clients, so that you get the results you and your firm deserve.