I’ve said it before:
“Emotion sells”
Buyers, your buyers, buy from you because of the way they feel about you and your accountancy firm. Yes they are buying your accountancy firm’s services but for ‘emotional’ reasons more than the ‘functional’ reasons.
Tesco agree with me.
Which is why they are investing heavily in ‘emotional’ advertising this Christmas.
Have a quick read here
You can also see one of their Christmas adverts too.
Assess how effective you are at using emotion in your marketing – do this:
Cut and paste the words from the home page of your website into microsoft word and highlight the ‘feeling’ words – do you have any? How many? Are you appealing enough to the emotions of your website visitors?
So tell me…
What’s your emotional reaction to using more emotion in your marketing?
When have you seen emotion help you sell more at higher prices?
Paul Shrimpling
Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice
Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…