What would happen if you and your accountancy firm were renowned for world class customer care?
1. Would it improve client Loyalty?
2. Would it improve positive word-of-mouth referrals to your firm and grow your fees?
3. Would it make your firm more appealing to future employees and retain your high-quality employees?
4. Would it make your firm more valuable?
More than likely is the answer. If you agree then world-class customer care is simply a brilliant marketing strategy for your accountancy firm. Plus…
…chances are there are few if any firms in your region focussed on delivering world-class customer care. Yes they all want to look after their clients. But focusing on world-class customer care means operating on a different level of care.
Therefore you and your firm have an opportunity to win a competitive edge in your region if/when you master the art and science of world-class customer care.
Is it easy?
Is it a quick fix?
If it were easy and quick everyone would be doing it!
Does it provide a sustainable competitive advantage?
So what do you do if you focus on world class customer care?
How do you maintain a world class level of customer care (because it does not stand still)?
How do you make sure you and your team deliver a world class customer care programme to your top 20% of clients?
Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice
Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…
And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling