What would happen if accountants were renowned for their world class customer care? Here’s a better question…

What would happen if you and your accountancy firm were renowned for world class customer care?
1. Would it improve client Loyalty?

2. Would it improve positive word-of-mouth referrals to your firm and grow your fees?

3. Would it make your firm more appealing to future employees and retain your high-quality employees?

4. Would it make your firm more valuable?

More than likely is the answer. If you agree then world-class customer care is simply a brilliant marketing strategy for your accountancy firm. Plus…

…chances are there are few if any firms in your region focussed on delivering world-class customer care. Yes they all want to look after their clients. But focusing on world-class customer care means operating on a different level of care.

Therefore you and your firm have an opportunity to win a competitive edge in your region if/when you master the art and science of world-class customer care.

Is it easy?

No.

Is it a quick fix?

No.

If it were easy and quick everyone would be doing it!

Does it provide a sustainable competitive advantage?

Yes.

So what do you do if you focus on world class customer care?

How do you maintain a world class level of customer care (because it does not stand still)?

How do you make sure you and your team deliver a world class customer care programme to your top 20% of clients?

Paul Shrimpling

Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice

Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth…

And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling

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