It’s easy to admire the success of companies like Amazon, Facebook, Apple and Ikea.

It’s harder to work out what they do to be so tremendously successful and profitable whilst retaining a loyal and growing customer base.

It’s all about automatic, habitual, repeating action…

Habit – something that you do often or regularly, often without thinking about it.

Does your accountancy firm tap into your clients’ habits and get clients hooked on using you and recommending your firm? What more could you achieve if you did?

You have habits. We all have habits. Habits can be as simple as using the same soap every day. Shopping at the same supermarket at the same time, on the same day, every week. Driving the same way to work. Fish and chips on Friday.

These things we all do without thinking. On autopilot. They are part of our daily or weekly routine and our way of life.

Why wouldn’t you, as an accountancy firm, want to tap into this unconscious habit-driven way of life?

Imagine a world where your clients buy and use your accountancy services because it’s automatic, it’s something they just do… without thinking… it’s part of their way of life… part of their regular routine… you have them hooked! Imagine the success your firm could achieve when you focus on making your clients hooked on your firm’s work!

This might seem a big stretch but…

…book-keeping and payroll lend themselves to an habitual approach. It pays to look into making your other services as habitual as you can.

For some businesses, this habit-focus is the way they do business – SnapChat, Instagram, Apple Iphone,TripAdvisor and many more.

Look closer at what they do and how they do it and you will see they use a formula, a good formula, a formula that works. It can work for you and your firm.