​​Want to talk? Call:+44 1773 821689

​Want to talk? Call: ​+44 1773 821689

Influence real behaviour change in your accountancy firm – lessons learned from gangland criminals…

Influencing habitual long-term behaviour change is not easy, it’s complicated, it’s time consuming...

Most behaviour change fails because we look for simple solutions.  There are many forces at play influencing the way we do things, so for long term effective changes in behaviour we must introduce layer upon layer of new influences.

In fact, for real and permanent behaviour change you MUST apply at least 4 out of the ‘6 sources of influence’ as described in the Business Bitesize report below.

If Dr Mimi Silbert and the Delancey Street Foundation in the US can change the behaviour of dangerous criminals with a history of violence, drug use and gang related crime then surely you can drive through the change that you seek in your accountancy firm?

Typically, the Delancey residents have 4 serious criminal convictions and a history of being involved in crime for a number of years. Their involvement in crime has become a way of life, the norm, their ‘revert to type’ behaviour.

So how has Dr Silbert and her team turned 16,000 ex-cons into stable proactive members of society and influenced real and permanent change in their behaviour?

By using the ‘6 sources of Influence’ and building layer upon layer of influence to drive through real and permanent behaviour change!  And you can use this same strategy to drive change in your team.

Click here to read more about the success of the Delancey Street Foundation and learn that your skill to influence the behaviour of your team will determine the success of your accountancy firm…

Sally Wallwin

Paul (@shrimpers) works exclusively with accountancy firms helping them achieve remarkable results through remarkable practice. Paul has an active LinkedIn group dedicated to marketing for accountants - Marketing for UK accountants in Practice - more leads more often. If you're a manager, partner or marketing manager of an accountancy firm join us. Paul is also the creator of Marketing Services for Accountants and Business Bitesize - go to the products page to find out more...

Click Here to Leave a Comment Below