The best testimonials do not talk about what you and your accountancy firm did for a business. The best testimonials talk about the value your firm delivered. Or rather the value your client received because they worked with you.
A great example would be: “The relationship we have with our bank manager is now a key strength for our business. Before [FIRM’S NAME] got involved we ran the very serious risk of the bank pulling the plug on our overdraft and sending our business into free-fall.”
Even though both testimonials relate to the same service, a weaker example would be: “[FIRM’S NAME] have been brilliant at providing us with monthly management accounts and helping us better understand them.” Yes understanding management accounts is good but getting the bank on board supporting the business is the real outcome.
Why not have another close look at your customer quotes?
Then assess them according to the outcomes, results and value your accountancy firm has delivered – not the things you did. Then get your strongest testimonials front-and-central in all your marketing communications.
NB The same insight applies to your case studies too. Using this simple but valuable insight…
What’s the best customer quotation you have about your accountancy firm?
How important do you think your testimonials are in keeping clients and winning new clients?
Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice – http://www.bamboomarketingforaccountants.com
Creator of ‘Business Bitesize’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth
To see active discussion on this post, join our LinkedIn Group: Marketing for UK accountants in practice – more leads more often
And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling