This four-page report on ‘proof’ has been written for business owners who want more sales, it is aimed squarely at accountancy firms too.
Here’s why this report is relevant to accountancy firms:
I’m always surprised about how little accountancy firms use proof to build their credibility and trustworthiness with prospects and introducers.
Let’s be more accurate here…
Some firms use a bit of proof. They use a few testimonials. A few firms also use a few statistics. A rare and remarkable exception (or two) also use case studies.
This report makes a very powerful case for using more and more proof on your website and in your other marketing and lead conversion systems.
Does building more proof work for accountancy firms?
Have you seen the number of case studies the big four have available on their websites?
This suggests case studies do make a difference.
See what you make of this?
How do you use proof in your firm’s marketing?
In what ways has proof influenced your buying decisions?
How much proof do you think you need?
Author of ‘Bamboo Marketing For Accountants’ – the route map to marketing success for accountants in practice – http://www.bamboomarketingforaccountants.com/
Creator of ‘BUSINESS BITESIZE’ – cultivating a greater flow of new clients for your accountancy firm through profitable word-of-mouth
And let’s get LinkedIn http://www.linkedin.com/in/paulshrimpling