We all like to have choice.
Too much choice can be mind boggling and overwhelming – however we also don’t want to be offered just one choice.
We like to feel in control, that we have had the right information and choices to make the right decision.
This gives us a sense of power and ownership of the final decision we have reached and invariably means that we are happy and satisfied with the outcome.
Being given choices is especially important for buyers of your accountancy firm’s products and services.
No-one likes to hear the phrase ‘you can have any colour you want, as long as its black’.
This is called ‘Hobsons Choice’, it’s very much ‘take it or leave it’ and it removes our sense of control, resulting in resistance.
Knowing this, why would you want to offer your buyers just one pricing choice?
Providing your buyers with a carefully structured, measured and tested pricing plan will give them more control and you a competitive advantage.
Read here to learn why giving your buyers pricing options will radically improve your firm’s profits.