
PRICING WORKSHOP
Radisson Blu Hotel Birmingham
12 Holloway Circus
Queensway
B1 1BT
Thursday 22nd May 2025
9.30am-4.00pm
Pricing for long-term success
Pricing is one of the key five levers of growth. Getting your pricing right, alongside better articulating the value of what you do, is a prerequisite to building long-term value in your firm. Doug will highlight seventeen pricing principles, diving into the fine detail of those that carry the biggest long-term impact and that will set you up for success in your firm.
Specifically, Doug will cover:-
What the best firms do who have their pricing processes nailed
What outcomes you can expect from improving the pricing processes in your firm
What great looks like – learn the pricing playbook of the best firms
How to build a pricing process for your firm
Many ambitious owners of accounting firms are frustrated at the seemingly never-ending fight to shift prices upwards. They lose sleep at the thought of losing clients if they push too hard, and also tend to ignore poor recoveries and justify them because “it’s a nice client”! What if your pricing process was fair, consistent, client-centric and made the client feel like they were in control over what they paid, while still ensuring every job you do is profitable?

Doug Aitken - Remarkable Practice
Some of the most rewarding work we do with ambitious accountants is letting them see the huge value they deliver, and translating that into a robust pricing process that works for the team, for the firm, and for clients
Getting your pricing wrong can demotivate your team; harm profitability and also cause discomfort with clients. Accountants need help on pricing and when it’s done right we see the opposite effect – we see a huge increase in team engagement; profitability goes through the roof and clients feel far more engaged with what they perceive as a fair process that involves them at every stage. What would you rather have in your firm? Come along to this session on pricing and learn tried and tested techniques that we know works in the best firms.
A playbook of ideas showing what the best firms do
Your route map showing how you can implement these ideas in your firm
How to take your team with you, in introducing these concepts
What do I do now?
Click any of the green buttons to book onto the workshop. If you have any issues please email Sally@remarkablepractice.com
What’s my investment?
The full-day workshop is priced at £250+VAT per person.
Douglas Aitken of Remarkable Practice
Director, Author & Coach
Doug works with owners of accounting firms to help them build better businesses. Working with firms since 2008 has given Doug keen insight into what makes a great firm. His passion is passing on that knowledge to help embed new skills and habits, allowing firm owners to experience more freedom, less stress and greater enjoyment from their business.
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Quote on pricing processes from a client
Subarna Banerjee- Managing Partner, UHY London
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If, for any reason, you feel that the workshop did not reflect the value of your investment in attending, you can get a full refund anytime within 30 days after the event. If you have any issues, just get in touch through the chat on this website and we'll provide a full refund.