Real-life business success shows the power of small daily steps, the power of consistent daily action to create momentum towards your ultimate goal. 

In his book Good to Great, Jim Collins’ research study showed how 11 great businesses exceeded market growth by more than 3 times the norm (and one attained 18 x market growth).

All 11 businesses made lots of little steps, regular steps, that resulted, ultimately, in rapid and sustainable growth.

Collins called this the flywheel effect – regular actions build momentum and eventually the wheel starts flying.

Getting the wheel started takes a lot of effort – you push and you push, and sometimes many days pass without progress or change. Then, it becomes a little easier to turn it. And finally, it starts to generate momentum all on its own, and suddenly, what once took so much effort becomes effortless and self-sustaining.

What little steps can you take in your firm to create the flywheel effect?

Big things happen when you do many, many little things supremely well that then compound over time.