Putting the ‘Trust’ into Trusted Advisor

The phrase “Trusted Advisor” has long been associated with accountants. But is it earned? Do they deserve such an accolade? And what do they do to maintain or

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What stories will you tell to determine the future of your accountancy firm?

Sharing stories or facts about your firm has always been a powerful marketing tool. During the Covid pandemic the messaging and content that you’ve shared with clients has

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Use your business brain smartly to survive this unprecedented time in your accountancy firm

Since the Covid pandemic broke you have probably used your business brain more than ever before. Are you fatigued with the sheer effort of trying to keep your

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Professionalism…or is it Personalism in your accountancy practice?

Give accountants a list of adjectives by which they want to be remembered and “professional” would be pretty much the top pick. And at first sight it’s pretty

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Protect the future of your accountancy firm by using ‘lean’ thinking

Right now, you’re probably looking at all the ways you can save money and make quick cost reductions in your accountancy firm. Now is the perfect time to

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How well have clients responded to the calls you’re having with them?

When I ask the owners and managers of accounting firms this question at the moment, the answer is universally positive. Zoom calls are getting an even bigger thumbs-up.

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Clients feel good about your firm’s regular emails and blogs – how will you keep this going?

Most firms we talk to have been sending clients weekly (some daily) email updates with valuable content about all the covid-19 business initiatives. Many also have a covid-19

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Can Covid-19 really be good for business?

While most economic commentators are yet to come out and officially say it, most countries in the world are now in recession. Bad news? Normally yes - but

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WEBINAR RECORDING :How do you want your firm to be remembered after covid-19?

Reputation is hard won and easy lost. You don’t have to make mistakes to lose out, all you have to do is simply not do stuff you could

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How do you price for extra work and maintain your reputation when times are hard?

The support you are providing to your clients in accessing the various government funded loans available to them may result in extra work for you in the form

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