With a ‘start-the-year-focus-on-growth’ here’s an odd one for you! Like me you’ll agree it is two groups of people who determine your firms success, now and in the
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Fee targets don’t work…
You and I both know there’s power in setting goals… There’s clarity in setting goals. There’s focus in setting goals. But what sort of goals? There’s a very
Make more of Content Marketing
Because you want to grow your firm it’s worth hard-wiring two insights from a recent survey of 1,092 marketers from August 2011. The Content Marketing Institute recently published
Price vs value – stagnation vs growth… You choose!
I’m obsessed with helping firms of accountants run a better business – this means growing your firm’s profits. This means keeping all your valuable clients and winning new
Here’s why you should make events part of your firm’s growth plan
The more I work with accountants the more obvious the sources of new clients become. It won’t be a shock to you to discover the top three sources
Price isn’t the big issue with clients: it’s value
It’s easy to be convinced… …in these roller-coaster economic times… …that price is the dominant factor in a clients decision to stay with you or leave you for
Get a 40% profit improvement!
The garish cartoon below reminded me of Aristotle! It was Aristotle who suggested: “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” So the quote
A Message To Garcia
Here’s a wee gift for you. Three pages. Three pages written in 1899 with more than 40 million copies printed and sold! 40 million! When Elbert Hubbard penned
Handling problems creates raving fans… and more referrals
It’s guaranteed… …you’ll not be perfect at delivering all your services to all of your clients all of the time. Agreed? What’s also certain is that the way
How accountants can learn from Ebay’s success
The scale of Ebay’s success is self evident. (Can you believe I refused to take a punt on ebay shares back in 2002 despite some serious hint dropping