There is no doubt that a compelling guarantee will give your firm a competitive advantage.Think of it like this:Two identical products, two identical services, two online book stores,
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Make a compelling guarantee front and centre of your accountancy firm
We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You might have seen Lenny Henry on the Premier Inn TV adverts promoting a good night’s
Guarantee what matters most to your accountancy firm’s clients
What sort of guarantees are enough to compel prospective clients to buy from you and not your competition?If your guarantee does not tap into the most pressing concerns
Accountants already know the power of guarantees don’t they?
The power of proof is as relevant to accountants as it is to your business owner clients.In short…If prospective clients doubt your firm and your abilities, they are
Ten characteristics accountants should use to create a compelling guarantee…
A guarantee can give your accountancy firm a competitive edge.But most firms don’t bother with guarantees.Strange!And the few accountants that do bother with guarantees tend to hide them
Are accountants brave enough with guarantees?
Actually a better question is: "Am I brave enough with my guarantees?" There's a rule of thumb in marketing that's worth remembering often. 'FIRE YOUR YOUR BIG GUNS