Freedom from your accountancy firm?You probably don’t have much time to think about the future of your firm – you are busy being busy with the here and
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Interview like Google and Apple and you avoid missing out on strong recruits…
What can we learn from Google, Apple, Dropbox and other uber-successful businesses about recruitment processes that result in high-quality and highly motivated new recruits?Kim Scott led the AdSense
Use your brain the way nature intended in your accountancy firm
When you do more work and better work in less time you will better impress your clients, win more clients and grow your profits.Chances are, when your firm
If you don’t build value in your firm, you don’t build your sales…
When it comes to securing existing or future business with your clients, the questions you ask are fundamental to your success.When you use a proven framework and ask
Make a compelling guarantee front and centre of your accountancy firm
We must all know about Premier Inn and their ‘good night’s sleep’ guarantee?You might have seen Lenny Henry on the Premier Inn TV adverts promoting a good night’s
If you don’t invest in your firm’s marketing you risk its future…
“Too many emails!” It’s easy to dismiss email marketing as a thing of the past. In fact, some have even said it’s dead, with social media and the
When it comes to negotiation in your accountancy firm – three isn’t a crowd…
Dealing with any negotiation can often be aggravated by the negotiating partners taking things personally or not understanding each other’s side of the issue or their needs.This can
Get your accountancy firm’s marketing ‘sausage’ right first
When was the last time you took a close look at your marketing activity to see if it’s really delivering the performance you want?Before you jump in head-first
What can accountants learn from a 3-year-old?
If a 3-year-old can ask an obvious question, then can’t we all ask great questions? On a sunny winter’s day in 1943 Jennifer (3-years old) asked her Dad
Lift your accountancy firm to new heights by building credibility
As a partner or senior manager, you believe in your accountancy firm and you believe in your firm’s products and services.However, this is all in vain if your