Most of us like variety much more than predictability.Even something as simple as a voucher from a supermarket is more appealing when there are different options, we like
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Get your Accountancy firm to be a habit with your clients by using this 4-phase process
Learning and using a 4-phase habit-forming process can improve the sales and repeat sales of your accountancy firm’s products and servicesIt can help you build a network of
Simple processes to hook your accountancy firm’s clients
To truly hook your firm’s clients, you must manage their ability to act and motivate them into action.Your aim is to make their action easier than thinking.For example,
Hook your firm’s clients with an irresistible trigger…
You achieve greater success in your firm when you make your clients habitually use your product or service.Get your clients habitually hooked on what you do and your
The true power of a habit is to make the behaviour automatic…
Habits are a big deal in our lives – do you know about 45% of what we do every day that feel like decisions, are actually habits!The key
Is your accountancy firm using the right hook to secure your clients or win enough new clients?
It’s easy to admire the success of companies like Amazon, Facebook, Apple and Ikea.It’s harder to work out what they do to be so tremendously successful and profitable