What influence do you have over your clients?

It strikes me that ambitious accountants want the best for their clients. And to help clients achieve the best, accountants have to influence the thinking, behaviour and decisions

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Influence real behaviour change in your accountancy firm – lessons learned from gangland criminals…

Influencing habitual long-term behaviour change is not easy, it’s complicated, it’s time consuming...Most behaviour change fails because we look for simple solutions.  There are many forces at play

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